Best PR. (The Best & Worst of 2001).

Warren Stephens put a calm, dignified face on the Stephens Group Inc.'s response to protests by animal-welfare activists. But the company also spent some money on a multimedia marketing campaign to explain its decision to invest in a company that tests pharmaceuticals on animals.

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Title Annotation:	Stephens Inc. defends its investment in pharmaceutical firm
Comment:	Best PR. (The Best & Worst of 2001).(Stephens Inc. defends its investment in pharmaceutical firm)
Publication:	Arkansas Business
Article Type:	Brief Article
Geographic Code:	1USA
Date:	Dec 24, 2001
Words:	45
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Topics:	Investment banks Demonstrations and protests