Best New Artist Nominee, Michael Cialdella, Launches MichaelC.com Powered by Vimation's VIM(R) Platform.New Interactive Technology Engages Fans as They Discover Singer/Songwriter NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- At the ad:tech Interactive Marketing Conference, Nov. 6, 2006 - Michael Cialdella, a Best New Artist nominee at the upcoming New Music Weekly Awards, today launched his new website (www.michaelc.com) incorporating the cutting-edge innovations of Vimation's Flash-based Video Interactive Media (VIM (Vendor Independent Messaging Interface) A programming interface developed by Lotus, Novell, IBM and others. In order to enable an application to send and receive mail over a VIM-compliant messaging system such as cc:Mail, programmers write to the VIM interface. [R]) technology (Booth 2703). "I'm thrilled to now have an interactive environment where people can discover my music and establish a real bond with me," said Cialdella. "This goes far beyond the traditional online music player. It's a platform that facilitates active participation and social networking See social networking site. social networking - social network among fans who are interested in my music." Cialdella's self-titled debut album, co-produced with two-time Grammy-winning producer/engineer Chris Brooke and released by DellaVox Music, includes an all-star cast of accompanying musicians, including drummer Vinnie Colaiuta Vincent Colaiuta (born February 5, 1956) is a highly regarded drummer based in Los Angeles. Originally from Brownsville, Pennsylvania, he began playing drums as a child and received his first full drum kit from his parents at the age of 14. , bassist Leland Sklar, and guitarist Michael Landau. The first single from the CD, "Just Another Day," recently spent two weeks at the top of the New Music Weekly AC/Hot AC chart after receiving considerable airplay air·play n. The broadcasting of an audio or audiovisual recording on the air over radio or television. airplay Noun the broadcast performances of a record on radio in small- and medium-sized markets around the country. While traditional radio airplay remains an important marketing tool, new technologies present unique opportunities for artists to reach listeners. Cialdella is using Vimation's VIM technology to engage his fans with a wealth of dynamic content that ensures they keep coming back. "Michael is a talented, independent musician who was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. innovative ways to connect and grow his fan base," said David Hemingway, Vimation chief executive and co-founder. "VIM merges next-generation interactive technology with entertainment such as Michael's to create a digital environment that aggregates all songs, lyrics, video extras, facts and photos in one location, giving his fans an engaging, interactive experience." Cialdella said he's excited about the built-in opportunities the technology offers for viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. . "My fans can easily syndicate my VIM player on their own MySpace, blog or other webpage, allowing them to access my music and other content without even having to visit MichaelC.com itself," Cialdella said. Since the soft launch of the site, the MC Nation fan club has been doubling every few days. "The challenge for Michael as both an artist and independent label owner is to reach the people most likely to respond to his music. Michael's younger fans are spending more and more time online and now he has a powerful tool to cut through the noise on the internet and reach them directly," Hemingway added. About Vimation Vimation (www.vimation.com) is a video interactive media firm that has developed a proprietary online interactive video solution (VIM[R]) based on Flash technology that enables consumers to navigate, shop or browse by interacting directly with high quality video. This enhanced user experience allows users to click directly on a video to initiate an action while marketers can capture real-time reporting on the back-end and have the ability to individually target users and dynamically pull content based on profile or user history. Vimation's VIM Platform does not require a website redesign. It seamlessly integrates into an existing website and connects to any existing e-commerce engine or back-end data base. Note to editors: The MichaelC.com launch party will be hosted at the Clinton Recording Studios - Studio A, 653 10th Ave., NYC NYC abbr. New York City NYC New York City , on Thursday, Nov. 9, from 8-10 p.m. Please see contact information below to RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. . The New Music Weekly Awards will take place at the Avalon Hollywood Avalon is a historic night club and music venue in Hollywood, California. Located near the intersection of Hollywood and Vine, at 1735 N. Vine Street, it has previously been known as the Hollywood Playhouse, The WPA Federal Theatre, El Capitan Theatre in California on Nov. 18. |
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