Best Buy Wins 2004 EFFIE; Best Buy Advertising is the Only In-House Agency Honored.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Photo Editors/Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4658269 RICHFIELD, Minn.--(BUSINESS WIRE)--June 9, 2004 Best Buy's "Thousands of Possibilities" campaign earned the company its first EFFIE(R) award last evening in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. at the 2004 EFFIE Awards Gala. Presented by the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , the EFFIE awards honor the most effective advertising campaigns of the year. An EFFIE is one of the most sought-after awards in advertising because it proves a campaign produced great sales results. Best Buy received one of the top honors, a Silver EFFIE for the "Thousands of Possibilities" campaign created by Best Buy Advertising (BBA BBA abbr. Bachelor of Business Administration ), the company's in-house agency. Best Buy was the only in-house agency to be recognized in this year's awards. "We are thrilled to have earned an EFFIE because it recognizes not only solid creative execution, but also our ability to impact business results," said Ruby Anik, Best Buy vice president, advertising. "The BBA team worked very hard to achieve success in both of these areas." Best Buy launched its campaign across the country in the summer of 2003 helping to drive increased comp sales in U.S. Best Buy stores and increased sales in appliances. Moreover, the campaign introduced the company's customer loyalty program, Reward Zone, which reached its goal membership four months ahead of plan while signing up 2.5 million members. "Winning an EFFIE is always difficult, so every advertiser and agency team should feel very proud of the achievement," said Bruce Meyers, 2004 EFFIE Chair. "The caliber of work was very high this year across most categories, making the EFFIE Awards even more competitive." The campaigns were judged by 163 senior-level executives in the advertising industry. Introduced by the New York American Marketing Association in 1968, EFFIE has since become recognized by agencies and advertisers as the pre-eminent award in the advertising industry. The EFFIES are the only awards to recognize results and to honor effective advertising. For all the results, visit www.effie.org. About Best Buy Co., Inc. Minneapolis-based Best Buy Co., Inc. (NYSE NYSE See: New York Stock Exchange :BBY BBY Best Buy (stock symbol) BBY Before Battle of Yavin (Star Wars) BBY BeBeyond (Chinese online community) ) is North America's leading specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company's subsidiaries operate retail stores and/or web sites under the names: Best Buy (BestBuy.com), Future Shop (FutureShop.ca), Geek Squad The Geek Squad is a subsidiary of the Best Buy Company and is based in Richfield, Minnesota [1]. Originally founded in 1994 by Robert Stephens, it offers various computer-related services and accessories for residential and commercial clients. (GeekSquad.com), and Magnolia Audio Video Magnolia Audio Video is a specialty consumer electronics retailer in the United States. It currently operates 13 standalone stores throughout Washington, Oregon, and California. (MagnoliaAV.com). The Company's subsidiaries reach consumers through more than 750 retail stores in the United States and Canada. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4658269 |
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