Best Buy Unveils New & Expanded Private Label Lines; Exclusive Init(TM) and Insignia(TM) Brands Deliver More Style, Selection and Value in Digital Products & Accessories.

MINNEAPOLIS -- In time for holiday shopping, consumer electronics retailer Best Buy Co., Inc. (NYSE:BBY) has introduced a new line of Init(TM) accessories and furniture, and an expanded selection of Insignia(TM) computer and consumer electronics products. Both private label lines deliver quality, selection and value to consumers looking to add functionality and style to their lives.

Init accessories and furniture unite fashion and technology by offering storage for devices in sleek designs that work - efficiently-sized spaces in carrying bags for laptops, cameras, MP3 players and other essentials. Init furniture offers innovative and easy-to-assemble multi-media storage and display solutions for the home theater and home office.

Introduced a year ago, Best Buy's Insignia brand has grown to include more choices for entertainment enthusiasts and professionals who value the latest technology at an affordable price. Insignia LCD TVs, Portable DVD Players and other products are engineered with high-quality components, offering value, performance and reliability.

"Our private label brands address customer expectations for quality products with the best possible features and value for the price," said Mike Vitelli, senior vice president of consumer electronics for Best Buy. "The design, functionality and style of both Init and Insignia help consumers experience more enjoyment from their products."

Init and Insignia products are available now at Best Buy stores nationwide, and can be purchased online at www.bestbuy.com or www.insignia-products.com.

Home Entertainment

Imagine relaxing with your family in front of your very own Insignia Widescreen HD-Ready Flat-Panel LCD TV with DVI & Component Video Inputs, providing you with high-quality digital and analog connection options that bring movies and TV programs to life. Couple that with Insignia Progressive-Scan DVD Player/4-Head Hi-Fi VCR to view your favorite movies in multi-format bliss on this super-slim DVD player/VCR combo. Treat your ears to an audio fantasy with Insignia 600W 6-Channel A/V Home Theater Receiver, state-of-the-art surround sound decoders that put you in the thick of movie sound effects, while the music feels like you're center stage.

Sharing Memories

Best Buy's exclusive Best Buy imagelab Photo Processing offers a one-stop shopping experience from printing (and getting free delivery) to making and sharing online photo stories with family and friends. Create a Best Buy imagelab Photobook to showcase precious memories in a professional-looking "8x10" photo album. And for all the places you go and pictures you take, protect and carry your camera in the stylish Init Small Digital Camera Case, available in several leather colors, croc-embossed, satin and tweed.

On-the-Go. . . for Business

For professionals who enjoy the luxury of organization while traveling to, from and for work, Best Buy has a wide range of notebook cases that keep everything in order when you are on your way. The Init Professional Notebook Backpack offers a fully padded compartment and storage space to protect your notebook computer. Ideal for travelers, the Init Professional Rolling Notebook Case is built on wheels, so you can go through the airport to your gate with ease while keeping your electronics safe. Streamline your accessories, documents and electronics with the Init Slim Notebook Case's fully padded interior to securely store and protect your notebook from common wear and tear.

On the Go. . . for Fun

Mobility is the name of the game when it comes to enhancing your down time. Watch your favorite movie on the go with Insignia 7" 16:9 Widescreen Portable DVD Player. With the headphone jack, it is like having a movie theater to yourself. Protect your portable DVD player in the fully padded Init Messenger Notebook Case.

For high-endurance exercise enthusiasts, enjoy your music while skiing, mountain biking or skateboarding with Insignia Portable CD Player with 60-Second Antishock Protection to reduce skips, even during high-impact activities. And for a lower impact exercise routine, the water-resistant Insignia Sports Armband AM/FM Radio comfortably goes to the gym, track and long nature walks.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 840 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuy.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.