Best Buy Rolls Out Learning Place: Interactive Learning Tools To Help Customers Tackle Technology; Digital Pictures & Video, Home Office, Internet, PDA and Windows XP.

Business Editors & Technology Writers

MINNEAPOLIS--(BUSINESS WIRE)--April 23, 2002

Best Buy Co., Inc., today announces the launch of Learning Place interactive e-learning tools for computer and digital technology products, now available at its 492 retail stores across the country and online. Learning Place courses enable customers to get more out of products they purchase and learn while having fun.

The self-paced e-learning courses enable users to log on anytime and anywhere. Learning Place offers in-depth instruction and content on popular technology topics and how-to's for commonly asked questions. The tools are grouped into six "Unleash the Power" learning subjects with multiple courses:

-- Internet - Customers can start with the basics of how to use the PC and how
to search and surf on the Web, and then take learning tours of popular and
useful sites.

-- Digital Pictures and Video - Not brand specific, this collection teaches
customers how to operate digital cameras and camcorders, make pictures
available to others through email and the Web and even produce short video
clips.

-- Home Office - Customers can become proficient with practical Office
applications; Word - documents and letters, Excel - electronic spreadsheets,
PowerPoint - professional presentations, Access - database, and Outlook -
email.

-- Windows XP Collection - These courses demonstrate how to create custom user
identities, edit movies, build firewalls, and more.

-- PDA Collection - Courses within this collection enable customers to
effectively conduct business or simply keep in touch via personal digital
devices (PDAs).

-- Complete Collection - The Collection includes access to both
technology-specific and computer-oriented courses, helping customers make the
most of the computer and digital products.

"Best Buy's Learning Place delivers information in a convenient e-learning format geared to help customers expand the possibilities and capabilities of technology products," said Mark Guberman, director of Learning Place for Best Buy Co., Inc. "Learning Place can help pinpoint precisely what users need to know and help to make technology less intimidating."

With Learning Place, users can opt to purchase the Complete Collection of all the e-learning courses (more than 100 digital product and computing courses), or select from the smaller, more focused courses for a more targeted learning approach. Prices for the tools range from $14.99 for a three-month subscription for the PDA Collection, to $119.99 for a one-year subscription for the Complete Collection.

Content available today is developed by Instruction Set, a Boston-based developer of consumer learning solutions.

"It is a pleasure to be a part of the success of Learning Place and Best Buy's commitment and expansion of the solution," said Dennis J. Gullotti, vice president of marketing for Instruction Set. "Our learning solutions are designed specific to the needs of consumers to get the most out of technology through high-quality, engaging content delivered in a consumer-friendly environment."

Customers can purchase a subscription to Learning Place at Best Buy stores, BestBuy.com or LearningPlace.com.

About Instruction Set, Inc.

Instruction Set enables retail and manufacturing customers to improve their top and bottom line via learning products and services. Instruction Set's learning solutions enable and empower consumers to maximize the benefits of the advanced technology products and services they acquire. The company provides superior Web-based teaching of technology - in an engaging and effective way -- thereby significantly enhancing both the consumers' experience and results with new technology. Instruction Set's learning solution includes learning modules, online learning Web site, a series of eMarketing tools, and associated services. Additional information about Instruction Set can be found at http://www.instructionset.com or by calling 800-874-6738.

About Best Buy Co., Inc.

Minneapolis-based Best Buy Co., Inc. (NYSE:BBY) is North America's number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company operates retail stores and commercial web sites under the names: Best Buy (BestBuy.com), Future Shop (FutureShop.ca); Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue.com), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches consumers through more than 1,900 retail stores in the U.S., Canada, Puerto Rico and the U.S. Virgin Islands. For more information on Best Buy, visit our virtual pressroom at http://onlinepressroom.net/bestbuy.