Best Buy Launches First-of-its-Kind ``Reward Zone'' Program Giving Loyal Shoppers Benefits Toward the Products they Love.MINNEAPOLIS--(BUSINESS WIRE)--July 21, 2003 Program will launch with nearly $1 Million in Sweepstakes Giveaways to Members Best Buy store shoppers can now enter a new dimension of customer recognition -- the "Reward Zone." The nation's leading retailer of technology and entertainment products and services announced today the launch of its new customer loyalty program that offers exclusive perks perk 1 v. perked, perk·ing, perks v.intr. 1. To stick up or jut out: dogs' ears that perk. 2. To carry oneself in a lively and jaunty manner. to people who make purchases at Best Buy stores. These benefits include: points redeemable Redeemable Eligible for redemption under the terms of an indenture. for merchandise discounts, members-only events and offers, product giveaways, the chance to critique new artists, and access to artist interviews and game demonstrations. To celebrate the launch of Reward Zone, Best Buy is offering a sweepstakes for consumers that includes a $25,000 giveaway each day from July 20 - Aug. 23, 2003. Reward Zone members are eligible for the $25,000 on the day they enroll in the program and each day that they make a qualifying purchase. Additionally, a final drawing will take place on Aug. 23, when all members will have one more chance to win $25,000. Reward Zone members earn 100 points for every dollar they spend at Best Buy. Each time members accrue To increase; to augment; to come to by way of increase; to be added as an increase, profit, or damage. Acquired; falling due; made or executed; matured; occurred; received; vested; was created; was incurred. 12,500 points, they receive a $5 award certificate, redeemable for items priced $10 or more at any of Best Buy's more than 550 store locations nationwide. New members receive a 5,000-point enrollment bonus and are able to accrue additional points by participating in program activities such as signing up for an online newsletter or completing a survey, or by purchasing featured merchandise. Some of Best Buy's most loyal customers have been automatically enrolled in the program this year for a waived fee. Others can become members by enrolling at any Best Buy store for a $9.99 annual fee. "We recognize the value of maintaining our core of frequent, loyal shoppers," said Mary Miller Mary Ellen Miller is the master of Saybrook College at Yale University and the Vincent Scully Professor of the History of Art. She studies and lectures on the art and architecture of pre-Columbian Mesoamerica, on which she has authored or co-authored a number of works. , vice president of Customer Loyalty Marketing for Best Buy. "Reward Zone fits into our strategic initiative of 'customer centricity' and offers us a vehicle to tangibly reward customers for shopping in our stores." Member services information, including an e-newsletter, quarterly account statements and point tracking is available at www.Bestbuy.com/rewardzone and by calling 1-888-237-8289. About Best Buy Stores Best Buy Stores, owned and operated by Minneapolis-based Best Buy Co., Inc. (NYSE NYSE See: New York Stock Exchange :BBY BBY Best Buy (stock symbol) BBY Before Battle of Yavin (Star Wars) BBY BeBeyond (Chinese online community) ), is the nation's leading specialty retailer of technology and entertainment products and services. Best Buy was founded in St. Paul St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , Minn. in 1966. Best Buy Stores reach an estimated 300 million consumers per year through more than 550 retail stores in 48 states and online at BestBuy.com. For more information about Best Buy, visit the virtual pressroom at http://onlinepressroom.net/bestbuy. About Best Buy Co., Inc. Minneapolis-based Best Buy Co., Inc. is North America's leading specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company's subsidiaries operate retail stores and/or Web sites under the names: Best Buy (BestBuy.com), Future Shop (FutureShop.ca), Geek Squad The Geek Squad is a subsidiary of the Best Buy Company and is based in Richfield, Minnesota [1]. Originally founded in 1994 by Robert Stephens, it offers various computer-related services and accessories for residential and commercial clients. (GeekSquad.com), and Magnolia Magnolia, city, United States Magnolia (măgnō`lyə), city (1990 pop. 11,151), seat of Columbia co., SW Ark.; inc. 1855. Its oil industry has been important since 1938. Hi-Fi (MagnoliaHiFi.com). The Company's subsidiaries reach consumers through nearly 700 retail stores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. --30--DM/
CONTACT: Best Buy, Minneapolis
Brian Lucas, 612-291-6131
brian.lucas@bestbuy.com
KEYWORD: MINNESOTA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS RETAIL ENTERTAINMENT
CONSUMER/HOUSEHOLD ADVERTISING/MARKETING PRODUCT
SOURCE: Best Buy Co., Inc.
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