Best Buy's Brad Anderson Discusses Future of Consumer Electronics in CE Vision Magazine.

ARLINGTON, Va. -- CEO and Vice Chairman of Best Buy, Brad Anderson shares his industry insights in an exclusive interview for the May/June issue of Consumer Electronics Vision, the Consumer Electronics Association's (CEA's(R)) flagship magazine.

Covering topics ranging from the HD-DVD and Blu-ray format war to the international market to staying one step ahead of the competition, Anderson discusses how Best Buy separates itself from its competitors while highlighting the concepts that he believes will help his company flourish in the constantly evolving consumer electronics market.

"Our performance has led the industry. But all that wins for us is the right to compete in the next round of retailing," Anderson said. "And in the next round, not only is the competition more powerful, but the rules have changed...because we are changing them."

Other lead articles in the May/June issue of CE Vision include:

--"What's the Next Billion Dollar Market?" which addresses the upcoming boom in the power source market for mobile devices;

--"Specialty Shops - What's your Value Proposition," which details how specialty electronics dealers can reap sales gains against the big national electronics chains; and

--"HD, Sirius, XM: Race for Market Share" which looks at how new digital formats are revitalizing the radio market and making the CE industry more profitable.

CE Vision magazine provides senior leadership within the consumer electronics industry a unique media environment to promote their organizations and exchange information and offers an insider's perspective on trends, issues, policies, technologies and business news. For more information on CE Vision, visit: http://www.ce.org/Press/Vision/1520.asp

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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