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Bessemer Donating Television Advertising Time to American Quarter Horse Foundation.


Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 27, 2001

Bessemer Trust Bessemer Trust is a wealth management and investment advisory firm established in 1907 by Henry Phipps, a partner of Andrew Carnegie in the Carnegie Steel Company. From 1907 to 1974 the private company managed the substantial assets of the Phipps family and was headed by a family  Company N.A. announced that it is donating national television advertising time to the American Quarter Horse American quarter horse

see quarter horse.
 Foundation.

The television air time represents a portion of Bessemer's recently announced sponsorship of the Breeders' Cup The Breeders' Cup World Championships is an annual series of Grade I thoroughbred horse races operated by Breeders' Cup Limited, a company formed in 1982 by a consortium of North American racing organizations, led by the National Thoroughbred Racing Association.  World Thoroughbred Championships. The television spots will appear on CBS (Cell Broadcast Service) See cell broadcast. , ESPN ESPN Entertainment and Sports Programming Network , and ESPN 2 between now and October 2001.

"Bessemer Trust is pleased to extend an opportunity for the American Quarter Horse Foundation to explain its mission to the public," said Frank E. Helsom, President and Chief Executive Officer of Bessemer. "No one loves animals more than horse owners, and we hope those who see these public service announcements will give their financial support to the Foundation whose purpose is helping the horse and building interest in the breed. Bessemer is pleased to lend its support to the racing program this year and the charities that support horse breeding."

The American Quarter Horse Foundation's mission is to encourage by public contribution, support of the educational, research and charitable projects related to the American Quarter Horse. The Foundation seeks to preserve and interpret the history and modern uses of the breed and cultivate future enthusiasts through educational programs. It also offers scholarship support for selected members of the American Quarter Horse Youth Association and students pursuing education related to American Quarter Horse racing and provides financial support for equine research that benefits all horses.

"We are most appreciative of Bessemer's generosity in providing public exposure for our organization and our mission," said Patti Colbert, Senior Director of Foundation Development of the American Quarter Horse Foundation. "This exposure is in keeping with our goal to preserve the history of the breed, build enthusiasm through educational programs and ensure healthier horses through research."

In addition to the advertising time donated to the American Quarter Horse Foundation, Bessemer Trust Company earlier donated a portion of its television time to the Grayson-Jockey Club Research Foundation, the Thoroughbred Retirement Foundation The Thoroughbred Retirement Foundation (TRF) is an American organization founded in 1982, whose mission is stated to be: "To save Thoroughbred horses no longer able to compete on the racetrack from possible neglect, abuse and slaughter. , and the North American Riding for the Handicapped Association North American Riding for the Handicapped Association (NARHA) is a non-profit organization based in Denver, Colorado that promotes the benefits of therapeutic horseback riding for people with physical, emotional and learning disabilities. .

About The American Quarter Horse Foundation

The American Quarter Horse Foundation was established in 1975 as a charitable organization for the industry. It is the charitable arm of the American Quarter Horse Association The American Quarter Horse Association (AQHA), based in Amarillo, Texas, is an international organization dedicated to the preservation, improvement and record-keeping of the American Quarter Horse. . AQHF supports scholarships with some 130 young people currently attending school on a Foundation scholarship; equine research that benefits all horses; and educational outreach programs such the American Quarter Horse Heritage Center & Museum. For additional information on AQHF or to make a donation, simply call 1-888-209-8322 or visit ww.aqha.com.

About Bessemer Trust

Bessemer Trust Company was founded 94 years ago by members of the Phipps family, which remains prominent in Thoroughbred racing and breeding. Bessemer is a unique wealth management and investment advisory firm that has provided wealth management solutions to high-net-worth individuals and select institutions. The firm supervises assets in excess of $40 billion, and provides a wide range of services including asset management, tax and estate planning Estate Planning

The overall planning of a person's wealth, including the preparation of a will and the planning of taxes after the individual's death.

Notes:
Contrary to popular belief, estate planning involves much more than preparing a will, and it is not only for the
, fiduciary counseling, family business planning, and targeted philanthropy. Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Bessemer also services clients from offices in Palm Beach, Miami, and Naples FL; San Francisco, Menlo Park and Los Angeles, CA; Washington, D.C.; Chicago, IL; Atlanta, GA; Dallas, TX; Woodbridge, NJ; London, England; and the Cayman Islands. For more information on Bessemer Trust Company, please visit www.bessemer.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 27, 2001
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