Bertucci's Opens First Restaurant in North Carolina; 85 Unit Casual Dining Entity Continues Growth Plans.Business Editors NORTHBOROUGH, Mass.--(BUSINESS WIRE)--June 27, 2003 Bertucci's Brick Oven Pizzeria, known for its exceptional casual dining experience, announced the opening of two new units in Charlotte, North Carolina “Charlotte” redirects here. For other uses, see Charlotte (disambiguation). Charlotte is the largest city in the state of North Carolina and the 20th largest city in the United States. - a new market for the chain. The first restaurant opened June 23rd in the Park Towne Shopping Center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into at Park and Woodlawn in South Charlotte. The second North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. opening is scheduled for July 21st at Sycamore Commons in Matthews. Bertucci's, founded in 1981, operates 85 casual dining restaurants (June 2003) in eleven states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . Bertucci's restaurants feature a relaxing Tuscan atmosphere and specialize in authentic Italian cuisine Italian cuisine as a national cuisine known today has evolved from centuries of social and political change. Its roots can be traced back to 4th century BCE and into the Middle Ages which brought Arab and Norman influence to certain regions along with introduction of notable chefs . A diverse menu includes a wide assortment of Italian regional pasta, chicken, veal and seafood dishes, salads, and premium brick oven pizza. Numerous seasonal specialties create guest excitement and make Bertucci's far more than a pizzeria. "We believe Charlotte is a great market for our concept." said Rick Barbrick, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Boston-based concept. "Our concept is widely popular in existing markets and we are eager to share our delicious Italian food and hospitality with a new community. The response from the Charlotte community has been extremely warm and welcoming." With these Charlotte units opening and several more Charlotte sites planned, Bertucci's continues its aggressive growth plan of 500 units by 2010. Since an acquisition by NE Restaurant Company in 2000, the concept has thrived. Bertucci's has received a complete brand revitalization including a company-wide facility remodel re·mod·el tr.v. re·mod·eled also re·mod·elled, re·mod·el·ing also re·mod·el·ling, re·mod·els also re·mod·els To make over in structure or style; reconstruct. and redesign, a fresh marketing campaign, menu expansion and sixteen new restaurants with fifteen more planned for 2003. Bertucci's has not let the current economic environment effect long-term plans of expansion in new and existing markets and franchising. For additional information and restaurant locations, please visit www.bertuccis.com or contact Nancy Barrett, Marketing Manager at 508-351-2556. |
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