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Bertucci's Adds New Vice President of Marketing to Management Team.


Business Editors

NORTHBOROUGH, Mass.--(BUSINESS WIRE)--Oct. 16, 2003

Rick Barbrick, President and COO (Cell Of Origin) See mobile positioning.  of Bertucci's, announced the addition of Kathy Kathy is a feminine first name. It may refer to:

In sports:
  • Kathy Bald, former international freestyle swimmer from Canada
  • Kathy Smallwood-Cook, the most successful female sprinter in British athletics history
 Kiely to the Bertucci's Management team. As Vice President of Marketing, Kathy will oversee the marketing and branding effort for the rapidly growing 88 casual dining restaurants that Bertucci's operates in eleven states.

Prior to joining Bertucci's, Kiely was General Manager for the Boston office of Deutsch Advertising. Before Deutsch, she was Partner and Executive Creative Director at Arnold Worldwide Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. . "Kathy was a unique candidate," said Barbrick. "She has 20 years of brand building experience on blue chip brands such as McDonalds, Fleet, Sweet n' Low, The Hartford and Talbots. Kathy will bring some very fresh thinking to the table and "fresh" is what the Bertucci's experience is all about."

"I believe Bertucci's is a brand that is really right for the times." Said Kiely. "Consumers want fresh, healthy food, they demand great service and they expect a good value. Bertucci's has all three."

Bertucci's Restaurants, founded in 1981, features a relaxing Tuscan atmosphere and specializes in authentic regional Italian dishes These dishes are representative of Italian cuisine. Dishes and recipes
Antipasti
  • Insalata caprese
  • Braciole
  • Bruschetta
  • Bresaola
  • Prosciutto e melone
  • Crostini con condimenti misti
  • Verdure in pinzimonio
  • Cocktail di gamberi
. For additional information visit www.Bertuccis.com or contact: Rick Barbrick, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 at 508-351-2502
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 16, 2003
Words:200
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