Bertolli expanding into baked savoury on-the-go snacks.

As part of the long-term strategy to build Bertolli into a leading savoury snacking brand, Burton's Foods is launching Bertolli Baked Bites targeting the 'healthier on-the-go snacking' segment.

Bertolli Baked Bites are light and crispy bites baked with the goodness of Bertolli Olive Oil and available in three delicious flavours. The portion controlled snacks capitalise on consumer demand for convenience, natural ingredients and great taste.

Jaspal Chada, Burtons' marketing director said: "In a short space of time the Bertolli savoury nibbles range has become a major brand in the Category and achieved over 5 percent market share in the Savoury Nibbles segment. Indeed, it was one of the biggest NPD launches of 2007 in the biscuit category. The brand has significant potential for further growth since it meets consumer needs for great taste with provenance.

He said: "New Bertolli Baked Bites fills a clear consumer opportunity by providing great tasting, naturally healthy alternatives to traditional snacks in convenient portion sized packs that are suitable for a wide range of snacking occasions. Three quarters of UK adults snack 'eon-the-go' creating over five billion occasions for Bertolli Baked Bites to be consumed."

Bertolli Baked Bites add a new dimension to the healthier savoury biscuit segment. Whereas leading competitors are built around a functional low fat proposition, Bertolli Baked Bites bring taste and natural health credentials to the category through the added goodness of Bertolli Olive Oil and popular Italian-inspired flavours such as Sweet Chilli and Red Pepper, Italian Cheese and Red Onion, Sea Salt and Black Pepper.

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