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Bertlesmann Announces Launch of Digital World Services, a Digital Rights Management Company.


Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 18, 2000

- Top International Music Stars Participate in Launch

With Downloadable Tracks Secured By Digital World Services -

Bertelsmann AG Bertelsmann AG

German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II.
, Europe's largest media company and parent of BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Entertainment, today announced the formation of its own digital rights management company, Digital World Services.

Based in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Hamburg, Germany, Digital World Services is dedicated to ensuring the secure online protection and delivery of all types of digital content. Digital World Services uses Bertelsmann's existing resources, technology and service expertise, in combination with InterTrust's digital rights management platform technology, to offer its clients a wide range of new and innovative distribution and marketing opportunities for entertainment and publishing.

Digital World Services will officially debut at the MIDEM 2000 conference on January 22 in Cannes, France. MIDEM participants will enjoy selected tracks by RCA/BMG recording artists Christina Aguilera
This article or section is currently being developed or reviewed.
Some statements may be disputed, incorrect, , biased or otherwise objectionable.
 and Cesaria Evora in secured form on the MIDEM/InterTrust DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 content service, a specially prepared demonstration CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 and on-line offering that will be made available with the official MIDEM show guide.

"Establishing Digital World Services, with innovative packaging and clearinghouse capabilities, is a natural progression for Bertelsmann as we conduct business in the 21st century," noted Digital World Services CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Johann Butting. "Our digital commerce solutions take advantage of the combined strengths of many Bertelsmann divisions to enable content owners to increase their customer base and improve revenue, while providing a compelling and seamless consumer experience."

Digital World Services is a joint venture of three of Bertelsmann's six divisions: BMG which holds its share in the venture through its CD manufacturing arm BMG Storage Media; Bertelsmann Multimedia, which handles all of Bertelsmann's Internet activities, including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  and Lycos in Europe; and Arvato AG where Bertelsmann's print and logistics activities are focussed and which includes Bertelsmann Services Group with expertise in financial clearing, distribution, and call center operation.

Digital World Services: End-to-End DRM Services For Entertainment and Publishing

Digital World Services has been established to provide end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 and services in all areas of digital rights management, enabling content providers to exercise complete control over digitally delivered products. In order to realize the full potential of the Internet and packaged digital media distribution, Digital World Services has selected InterTrust's digital rights management platform technology and Reciprocal Inc for a sophisticated, scalable and global backend service. Among the range of services offered by Digital World Services and its partners is content preparation and secure packaging, usage and financial clearing, as well as system integration tailored to specific customer needs.

Digital World Services is one of the founding members of the Secure Digital Music Initiative Secure Digital Music Initiative (SDMI) was a forum formed in late 1998, comprised of more than 200 IT, consumer electronics, security technology, ISP and recording industry companies, ostensibly with the purpose of developing technology specifications that protected the  (SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five ) and actively assists in the development of international standards for securing music across all digital delivery platforms.

Comments By Bertelsmann Executives:

Uwe Swientek, Member of the BMG Executive Board and CEO of BMG Storage Media, stated: "Digital World Services builds on our ongoing commitment to deliver world-class service to the media industry. For our customers in the music, software and game industries, this means the extension of current services to encompass Internet distribution."

Klaus Eierhoff, Member of the Bertelsmann Executive Board, stated: "For a worldwide media company like Bertelsmann, digital rights management is a vital part of the value chain for Internet distribution of multimedia content. Digital World Services covers this strategic element with its superior services and leverages Bertelsmann's existing e-commerce activities. At the same time, Digital World Services also builds on the data centres of our subsidiary MediaSystems and our TCP/IP TCP/IP
 in full Transmission Control Protocol/Internet Protocol

Standard Internet communications protocols that allow digital computers to communicate over long distances.
 networking activities."

Hartmut Ostrowski, Member of the Arvato Executive Board and CEO of Bertelsmann Services Group, stated: "Digital World Services especially complements our financial clearing activities, so that the Bertelsmann Services Group is able to offer integrated financial and usage clearing. Moreover, as one of the largest financial clearers, Bertelsmann Services will be able to provide a number of additional important Internet services like call centers and expertise in the operation of customer loyalty programs."

Kevin Conroy Kevin Conroy (born November 30 1955) is an American actor of stage, screen, and voice, perhaps best known for his portrayal of DC Comics superhero Batman in numerous animated series and features that comprised the DC animated universe. , Senior Vice President, Worldwide Marketing & New Technology, BMG Entertainment, added: "BMG has embraced technology and service providers that enable us to secure our artists' music, support our retail partners and provide consumers with the best possible experience. BMG will continue to work closely with Digital World Services to expand the range of services that will enable us to take advantage of all channels of distribution, while operating within the guidelines developed by SDMI."
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 18, 2000
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