Bertelsmann mediaSystems Selects IBM eServer to Support Book Clubs; Server Investment Tops $14 Million in Solution for Customer Relationship and Supply Chain Management.Business & Hi-Tech Editors ARMONK, N.Y.--(BUSINESS WIRE)--Sept. 19, 2001 Bertelsmann mediaSystems has selected IBM eServer(1) systems to restructure the company's IT infrastructure with new customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and supply chain management (SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. ) solutions for the international Bertelsmann Book Clubs. Twenty-five IBM eServer pSeries UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). (2) systems will run the new applications, which are based on SAP's mySAP CRM and mySAP APO apo- 1 A prefix indicating a protein component in a conjugated molecule–eg, apoferritin, apolipoprotein, see there 2 Apolipoprotein, see there software. The new systems will support around-the-clock availability. "The performance of the IBM eServer pSeries servers with the AIX (Advanced Interactive eXecutive) IBM's Unix-based operating system which runs on its Intellistation workstations and pSeries, p5, iSeries and i5 server families. operating system are like a custom-made solution for us. The excellent cost-performance ratio convinced us," said Bernhard Menze, executive manager of the project. More than than 20 million members of the Bertelsmann book club around the world are supported by the new applications. The operation of the IT infrastructures for Europe and the United States is centrally handled in Guetersloh, Germany. The integrated software solution developed by Bertelsmann mediaSystems handles customer relationship management, financial and supply chain management systems. Elements of the solutions include software from SAP and other vendors. Bertelsmann mediaSystems Bertelsmann mediaSystems (BmS) is a company in the Bertelsmann Arvato product line, a division of the Bertelsmann AG (Gutersloh/Germany). As an international provider of high-end IT services Bertelsmann mediaSystems develops, controls and runs the worldwide IT activities and services of the Bertelsmann Group as well as the IT applications of group-external companies. The workforce of over 1200 support business partners in over 20 locations worldwide with the aim of analyzing and continuously optimizing their competitive advantages on the basis of innovative solutions and services. The service portfolio covers not only data centers and network services. It integrates and runs also conventional ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. applications as well as web services, B2B-, B2C- and mobile business solutions. This includes online services, e-commerce, direct marketing, publishing (content management), print, mail, logistics and financial services among others. BmS, the IT service provider for one of the world's leading media groups, evaluates and integrates the newest developments and services (technologies, products, business ideas) in the fields of the Internet and multimedia, e.g. broad-band technologies, TV/Internet convergence, IP telephony and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. services. (1) The IBM eServer brand consists of the established IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) e-business logo with the following descriptive term "server" following it. IBM, the e-business logo, AIX, and pSeries are trademarks of IBM Corporation in the United States and/or other countries. (2) UNIX is a registered trademark in the United States and other countries, licensed exclusively through X/Open Company, Limited. |
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