Bertelsmann Services Replaces Siebel Systems with Salesforce.com for Online Customer Relationship Management.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--July 22, 2002 Sales team gains full CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. functionality without high costs and complexity of client/server system Salesforce.com, the market leader in online customer relationship management (CRM), today announced that Bertelsmann Services, a leading global provider of outsourced service solutions for the healthcare, technology, broadband, publishing, automotive, and travel industries, has standardized its U.S. sales division on salesforce.com. After realizing the benefits of salesforce.com's powerful, online CRM solution, Bertelsmann Services made the decision to migrate its existing Siebel database into salesforce.com. Before implementing salesforce.com, Bertelsmann Services used a CRM package from Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. for more than two years. Because the division had a difficult time inputting, extracting and reporting on data within the Siebel environment, they selected salesforce.com for its easy to use, intuitive online interface. Within days, and without IT involvement, salesforce.com was up and running, providing Bertelsmann Services with an integrated 360-degree view of their customers that could be accessed from any location via the Internet. The company estimates that for approximately one-fourth of the cost of its Siebel implementation, it has been able to leverage salesforce.com to create a collaborative selling environment for its geographically dispersed sales force. "We realized almost immediately that salesforce.com could provide the CRM functionality that their sales team needs without the excess burden of long training sessions, costly implementation cycles and IT problems associated with client server systems," said Markus Ramirez, vice president, Consumer Services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, of Bertelsmann Services. "Salesforce.com provides a comprehensive CRM system that is easy to use and eliminates wasted time and money trying to generate critical reports and training new people on a complex system. Salesforce.com helps make Bertelsmann Services more effective in meeting the needs of their customers." Bertelsmann Services joins a growing list of companies that have switched to salesforce.com because of frustration with high costs, complex products, and lengthy or unsuccessful implementations of client/server software. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. many analyst firms, enterprise CRM software, such as offerings from Siebel, Peoplesoft, and SAP, fail to meet expectations over 50 percent of the time. Chuck Phillips of Morgan Stanley  To comply with Wikipedia's , the introduction of this article needs a complete rewrite. in Optimize Magazine (April 2002) has estimated that $130
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not been implemented, and that 40 percent of all enterprise software
purchased is never installed.
"We understand that companies of all sizes and from all industries need powerful CRM functionality without the headaches, hassles and costly implementation cycles of traditional enterprise software," said Marc Benioff Marc Benioff (b. 1964) is Chairman & CEO of Salesforce.com, a leading CRM company he founded in March 1999. Born Marc Russell Benioff on September 25, 1964 in San Francisco, California USA. , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of salesforce.com. "We're pleased to provide an international leader such as Bertelsmann Services with a CRM system that can meet its critical business needs." In the past year, salesforce.com has added more CRM customers than have Siebel, PeopleSoft, Oracle, and SAP combined. Salesforce.com currently has over 4,800 customers for its online CRM solution, including global leaders such as Le Meridien Hotels Worldwide, Autodesk, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Kikkoman, and Daiwa Securities. Salesforce.com provides companies of all sizes with an enterprise-class CRM solution at a fraction of the cost, fraction of the time, and fraction of the risk of traditional software systems. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. About salesforce.com Salesforce.com builds and delivers enterprise applications as scalable online services. The salesforce.com product suite -- Professional Edition, Enterprise Edition, and Offline Edition -- gives companies a complete 360-degree view of the customer. The company's award-winning CRM solutions provide integrated online sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , customer service and support management, and marketing automation applications to help companies meet the complex challenges of global customer communication. Salesforce.com has received considerable recognition in the industry, including two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100, Upside Hot 100, Investor's Choice Award from Enterprise Outlook, Editor's Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group, and InfoWorld's 2001 CRM Technology of the Year. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. Salesforce.com customers include Autodesk, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Ericsson Microelectronics, Fujitsu, Kikkoman, le Meridien, Paymentech, PMI See Private Mortgage Insurance. Mortgage Insurance, Putnam Lovell NBF NBF National Bank Financial NBF National Business Furniture NBF Norsk Bibliotekforening NBF Norges Blindeforbund NBF National Biosafety Framework NBF National Book Festival NBF Neutral Buffered Formalin NBF New Best Friend , Siemens PT&D, Suntory Foods, Textron Fastening Systems, USA Today and Wachovia. About Bertelsmann Services Bertelsmann Services, Inc., is a leading global provider of outsourced service solutions for the healthcare, technology, broadband, publishing, automotive, and travel industries. Bertelsmann Services helps clients identify and analyze their existing practices, and then works with them to develop and implement an appropriate set of customized solutions to ensure the success of their business. Some of the services performed by Bertelsmann Services include: inbound customer interaction through phone, fax, e-mail, online chat, white mail, remote access services (communications) Remote Access Services - (RAS) A service provided by Windows NT which allows most of the services which would be available on a network to be accessed over a modem link. , order management, technical support, reservation, frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons services, warehousing, billing, offset printing and print on demand. For more information about Bertelsmann Services Inc. visit www.bertelsmannservices.com. |
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