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Bertelsmann Media Systems Bases Information Infrastructure On EMC To Keep Pace With Explosive E-Business Growth.


Business/Technology Editors

HOPKINTON, Mass.--(BUSINESS WIRE)--April 13, 2000

European IT Heavyweight Relies on EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  Enterprise Storage Network

to Provide the Highest Level of Service Availability and

Infrastructure Scalability

EMC Corporation EMC Corporation (NYSE: EMC) is an American Fortune 500 and S&P 500 manufacturer of software and systems for information management and storage. It is headquartered in Hopkinton, Massachusetts, USA. , the world's leading provider of enterprise storage systems, software and services, today announced that Bertelsmann mediaSystems (BmS), the information technology service provider for the Bertlesmann group of companies and a leading European IT-service provider for the media industry, has developed a comprehensive IT infrastructure based on EMC's Enterprise Storage Network (ESN (Electronic Serial Number) A unique identification number built into a cellphone for security purposes. ).

Due to the continuing evolution of the Internet and customers' explosive demand for its full-service e-business solutions, BmS implemented EMC's ESN to allow it to scale its infrastructure without restriction, provide rapid time-to-market of new, cutting-edge services and provide superior levels of service availability.

Dr. Thorsten Demel, Executive Vice President of Bertelsmann mediaSystems said, "In our Internet business, continuous availability around the clock is of crucial importance. That is why we rely on EMC's hardware and software solutions for storing, managing and protecting our customers' business-critical information. EMC is a reliable partner who provides both the highest level of performance and best-of-breed technologies."

With EMC at the core of its infrastructure, Bertelsmann mediaSystems developed an e-commerce platform for Bertelsmann Online. EMC's solutions consolidate and integrate Bertelsmann Online's entire server environment, while protecting, managing and sharing the data residing on those servers. EMC provides Bertelsmann Online with one common infrastructure that's flexible enough to support its diverse server environment and scale easily to manage the mammoth mammoth, name for several large prehistoric elephants of the extinct genus Mammuthus, which ranged over Eurasia and North America in the Pleistocene epoch.  increases in online information.

Continuous Availability and Centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 Data Management

To ensure continuous service availability, Bertelsmann mediaSystems has consolidated its customers' data on an EMC Enterprise Storage Network (ESN). BmS has installed 50 EMC Symmetrix The Symmetrix is EMC's flagship enterprise storage array. There have been seven generations of Symmetrix hardware, with the first appearing in 1994 and the latest introduced in 2006.  Enterprise Storage systems, as well as multiple EMC Connectrix systems to integrate and connect all of its servers within the framework of the ESN. BmS relies on EMC Symmetrix Remote Data Facility (SRDF SRDF Symmetrix Remote Data Facility
SRDF Symmetric Remote Data Facility
) software to provide instantaneous copies of data residing on the storage systems located at both primary and remote secondary sites to ensure the seamless continuation of business processes. EMC TimeFinder software allows BmS to carry out online backups Using the Web to store copies of data for backup. There are numerous providers on the Internet that charge for storage, and fees are typically based on capacity. Online backup services provide offsite backup, which is essential for disaster recovery. See backup types.  without having to interrupt production applications.

The company also uses EMC ControlCenter software for enterprise-wide and efficient management of its data, which allows BmS to view and administer all data from a centralized console.

"Understanding their competitors are just a click away, BmS needed to ensure that their services are continuously available and accessible," said Mike Ruffolo, EMC's Executive Vice President of Global Sales, Services and Marketing. "Without the reliability and flexibility of EMC's solutions, BmS could not provide the level of service now required to compete and lead markets in the new economy."

EMC Corporation, a Fortune 500 company based in Hopkinton, Massachusetts Hopkinton is a town located in southwestern Middlesex County, Massachusetts, about 40 km (26.4 mi) from Boston. It is one of nine towns that are part of the region known as MetroWest. The population was 13,346 at the 2000 census. , is the world's technology and market leader in the rapidly growing market for intelligent enterprise storage systems, software, networks and services. The company's products store, retrieve, manage, protect and share information from all major computing environments, including Unix, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , Linux and mainframe platforms. The company has offices worldwide, trades on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol EMC, and is a component of the S&P 500 Index. For further information about EMC and its storage solutions, EMC's corporate web site can be accessed at http://www.EMC.com.

EMC and Symmetrix are registered trademarks and EMC Enterprise Storage, Enterprise Storage Network, Connectrix, SRDF, TimeFinder and ControlCenter are trademarks of EMC Corporation. All other trademarks are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUGE
Date:Apr 13, 2000
Words:582
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