Bertelsmann's Digital World Services Unveils Unique Retailer Integration Capabilities for Secure On-line Distribution of Music and Publishing.Business Editors NEW YORK--(BUSINESS WIRE)--March 23, 2000 Digital World Services, the digital rights management company of Bertelsmann AG Bertelsmann AG German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II. , has expanded its clearinghouse services to help on-line retailers integrate secure delivery of digital content via the Internet into their e-commerce operations. By using Digital World Services' newly developed retailer integration tools, e-tailers can now enable consumers to purchase and download digital content such as music or books directly into their computer or portable devices, while the products' copyrights remain protected. Johann Butting butting a form of fighting which is characteristic of ruminants in which the antagonists rush at each other at speed with heads lowered and attempt to meet squarely at the poll or forehead. The victor holds his ground. Sometimes an act of aggression against humans. , Digital World Services' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , pointed out: "A number of our clearinghouse customers have needed assistance in integrating the distribution of digital content into their existing operations. As a result, Digital World Services has developed a suite of retailer integration tools that help e-tailers rapidly deploy all-digital solutions. We are able to offer these unique services effective immediately." With digital rights management technology in place, retailers who sell books or CDs online will be able to integrate secure on-line delivery of digital media products into their existing ordering systems, with no need to change their already-established operations. In order to accommodate different forms of e-commerce systems, Digital World Services supports a range of retail models, including wholesale and commission. Bertelsmann's half-century of media expertise and experience in working with retailers enables Digital World Services to offer on-line retailers the highest level of service and the most comprehensive integration capabilities available. Willms Buhse, Digital World Services' Sr. Director of Marketing, noted: "With the exploding popularity of broadband Internet See broadband. connectivity in U.S. households, direct digital content delivery is now an exciting growth opportunity for on-line retailers. The addition of secure digital content delivery is the logical next step in expanding sales and marketing efforts. However, this capability is complex and costly to develop in-house. Digital World Services has built the solutions e-tailers need -- we have developed a suite of efficient clearinghouse services that readily integrate with their existing systems in a rapid and economically feasible manner." About Digital World Services Digital World Services is providing clearinghouse services in digital rights management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M ) for the entertainment and publishing industries, enabling content providers to exercise complete control over digitally delivered products. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Hamburg Hamburg, city, Germany Hamburg (häm`b  rkh), officially Freie und Hansestadt Hamburg (Free and Hanseatic City of Hamburg), city (1994 pop. , Germany, Digital World Services is a division of Bertelsmann AG, Europe's largest media company and a world leader in e-commerce for media products. Among the range of services offered by Digital World Services are content preparation and secure packaging, usage and financial clearing, as well as system integration tailored to specific customer needs. By ensuring the protection of copyrights, Digital World Services enables content providers and distributors to deliver their digital products directly to consumers over the Internet and realize its full marketing and distribution potential. The company's technology partners include InterTrust, a leader in digital rights management technology, and Reciprocal Bilateral; two-sided; mutual; interchanged. Reciprocal obligations are duties owed by one individual to another and vice versa. A reciprocal contract is one in which the parties enter into mutual agreements. Inc., who provide comprehensive global back-end services. Digital World Services is one of the founding members of the Secure Digital Music Initiative Secure Digital Music Initiative (SDMI) was a forum formed in late 1998, comprised of more than 200 IT, consumer electronics, security technology, ISP and recording industry companies, ostensibly with the purpose of developing technology specifications that protected the (SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five ) and actively assists in the development of international standards for securing digital products across all digital delivery platforms. |
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