Browse Bernstal, Janet Bigham

1-15 out of 15 article(s)

Title	Type	Date	Words
Throw a punch! How marketing can fight back against aggressive credit union rivals. Banks vs Credit Unions.	Cover Story	Jun 1, 2005	1936
Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' segments.	Cover Story	May 1, 2005	2106
Marketing & finance: will this marriage work? We offer some tales of marketer/chief financial officer teams that have learned to function in harmony.		Apr 1, 2005	2136
Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have tried it claim that it has given them a competitive edge.	Cover Story	Mar 1, 2005	2284
The power of brand: Labe Bank of Chicago was just an "ordinary" community bank with $100 million in assets. Then the bank decided to create a strong brand identity. Before long, its assets had quadrupled. Two managers explain how the seemingly simple change made a big difference.	Cover Story	Jan 1, 2005	2087
Where's the incentives? Branding from the inside out: how to motivate your employees so that they participate enthusiastically in your next promotion or marketing campaign.	Cover Story	Dec 1, 2004	2357
The power of the purse.		Nov 1, 2004	2275
Open talk: the growth market today in wealth management is the mass-affluent segment. And, the trend in reaching this group is through 'open architecture' investment solutions.	Cover Story	Oct 1, 2004	2368
Here's the plan: don't be intimidated when creating a strategic blueprint for your bank. Strive for an uncomplicated approach--with a simple outcome.		Sep 1, 2004	2358
Sizing up the competition: in the past, a competitive analysis consisted of looking over the other banks in your geographic market. Today, updated assessments need to include national institutions as well as Internet companies and nontraditional financial services providers.	Cover Story	Jul 1, 2004	2292
Mariachi music to the ears: the Hispanic market is emitting sweet sounds these days. Hispanic numbers are growing rapidly. So is their buying power. But be careful. To win their hearts, you have to romance them a little differently.	Cover Story	Jun 1, 2004	1659
The back door: slamming it shut; there's no foolproof system for keeping customers. But one regional bank found a measure of success through a program that combines communicating, testing and measuring.	Cover Story	May 1, 2004	1782
The profit pursuit: but there are a lot of conflicting approaches for doing this. Which works best? We asked three 'profit prophets' for their perspectives on this and related issues. To identify customer segments that offer good returns, marketers have to measure profitability.	Cover Story	Apr 1, 2004	1833
Streeeeetch your budget dollars: when fiscal support for marketing is constrained, you can generate more bang for the buck by adopting or supplementing strategies such as partnering, co-locating, co-branding and sponsorships.	Cover Story	Mar 1, 2004	2652
MCIF power: the next generation.	Cover Story	Jan 1, 2004	2631