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Bernhardt furniture to continue Martha Stewart line.


Bernhardt Furniture of Lenoir, NC, announced that it will continue to support the Martha Stewart <noinclude></noinclude>

Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model.
 Signature Furniture line, despite the guilty verdict rendered against the home diva last week for stock fraud.

The furniture is offered at more than 250 Certified Martha Stewart Signature Galleries nationwide. Sales remain steady, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 G. Alex Bernhardt Sr., chairman and chief executive officer.

Stewart is scheduled to be sentenced June 17. She faces 10 to 16 months in prison for her part in the stock fraud case involving ImClone Systems ImClone Systems Incorporated (NASDAQ: IMCL) is a biopharmaceutical company dedicated to developing biologic medicines in the area of oncology. It was founded in 1984 and is headquartered in New York City. It is traded on the NASDAQ stock exchange under the symbol IMCL.  Inc. The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times reported that Stewart is expected to resign as director from Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. . She recently stepped down as director of cosmetics company Revlon.

According to the Times, T.K. Mackay, an analyist at Morningstar Inc., said Stewart's conviction "permantly impairs" her marketability.

Bernhardt said he does not see it like that. "We believe that consumers have learned to differentiate between occurrences in the personal lives of celebrities as compared to products that offer consumers good solutions for their own uses," Bernhardt said. "Clearly, consumers have continued to vote in favor of our Martha Stewart Signature products."

During Stewart's highly publicized pub·li·cize  
tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es
To give publicity to.

Adj. 1. publicized - made known; especially made widely known
publicised
 trial, incoming customer orders remained strong and the company has not been asked to delay or cancel new collection floor samples, Bernhardt said. "We are committed to these proven products developed by Bernhardt and the Martha Stewart Living Omnimedia company," Bernhardt said. "Our team, along with their team of more than 500 talented individuals, will continue to develop great products that support a market-proven aesthetic and a great brand."
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Title Annotation:Trends & News
Publication:Wood & Wood Products
Date:Apr 1, 2004
Words:262
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