Bernardi Joins Experian Marketing Team.ORANGE, Calif.--(BUSINESS WIRE)--June 24, 1999-- Experian, a leading provider of information products and services to the direct marketing industry, has named Patrick Bernardi director of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales for Experian's Marketing Solutions division. Based in Experian's Schaumburg, Ill., facility, Bernardi will report to Gary Laben, vice president of Business Development and Marketing Solutions. Before joining Experian, Bernardi served as account supervisor for TFA/Leo Burnett Technology Group, the nation's 5th largest high technology marketing communications agency. While at TFA/Leo Burnett, Bernardi led account teams, which supported clients that included Acxiom, Lexis-Nexis, Motorola, and Oracle. Prior to TFA/Leo Burnett, Bernardi held account management and product management positions with Harte-Hanks, Output Technologies, and Motorola. Bernardi earned a Bachelor of Arts degree in political science from the University of Illinois University of Illinois may refer to:
Experian (www.experian.com) is a global information solutions company, which specializes in helping organizations to make more informed business decisions. The company is one of the world's leading suppliers of information on consumers, businesses, motor vehicles and property. By combining its databases with advanced technology and consultancy services, Experian assists its clients in targeting and acquiring new customers, building successful customer relationships and managing financial risk. The company employs 11,000 people in the UK, USA, Continental Europe Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. , Africa, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Asia Pacific. Annual sales are in excess of $1.5 billion. The company's headquarters are in Nottingham, UK, and Orange, California The City of Orange is located in Orange County, California, United States. It is approximately 3 miles (6 kilometers) north of the county seat, Santa Ana, and approximately 32 miles (52 kilometers) southeast of Los Angeles. . Experian is a subsidiary of The Great Universal Stores P.L.C., a UK-based holding company that includes home shopping, retailing, property investment, finance and information services See Information Systems. . |
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