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Bernard Hodes Group Dominates E.M.A. Awards for Second Consecutive Year.


Business Editors

NEW YORK--(BUSINESS WIRE)--April 26, 2001

HR Communications Leader

Garners 81 Creative Excellence Awards

For the second successive year, Bernard Ber·nard , Claude 1813-1878.

French physiologist noted for his study of the digestive and nervous systems.
 Hodes Group, a global leader in human resource communications, has won the greatest number of Employment Management Association (EMA (1) (Enterprise Management Architecture) An earlier strategic plan from Digital for integrating network, system and application management. It provided the operating environment for managing a multi-vendor network. ) Creative Excellence Awards in its annual employment recruitment advertising
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 competition.

New York-based Bernard Hodes Group, a pioneer and innovator in HR creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
  • Design and Production agencies
 for more than three decades, received a total of 81 awards, comprised of 17 "best of category" and 64 "merit" awards.

"Bernard Hodes Group has been a consistent creative services leader in the human resource industry," said Bernard Hodes, company president and founder. "The EMA awards set the standard for quality in creative performance, and we're proud to be recognized as number one."

EMA, affiliated with the Society for Human Resource Management This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 (SHRM SHRM Society for Human Resource Management
SHRM Saw Horse Roof Mount (construction) 
), annually honors excellence and innovation in recruitment advertising using a variety of media. This year's winners were selected from more than 1,300 entries. The awards were presented at the annual EMA awards dinner on April 25 in Chicago.

Hodes said that Copper Mountain-Wolf -- a Bernard Hodes Group "best of category" winner in the video competition -- will be featured on the EMA/SHRM web site.

EMA is the nation's leading association for employment and staffing professionals. It is a professional emphasis group of SHRM, the world's largest human resource management association. Awards determinations are made by judges chosen from the nation's major professional and creative organizations. Entries are judged on the basis of effectiveness of communication, visual impact and creativity.

Bernard Hodes Group won a total of 53 awards in the 2000 competition. A list of "Best of Category" 2001 winners, including the location of the Bernard Hodes Group office managing the winning account, appears below.

About Bernard Hodes Group

As a fully integrated communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , Bernard Hodes Group (www.hodes.com) offers a full array of services to clients in the human resource industry. These services range from advertising, applicant management, consulting, media planning, and employer branding Employer branding as “the image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).  to assessments and metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , research, resume sourcing, Web development, and more. The company is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, with over 70 offices and affiliates around the globe. Bernard Hodes Group is a subsidiary of the Omnicom Group
"Omnicom" redirects here. For the Legion of Super-Heroes device, see List of Legion of Super-Heroes items


The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six
 (NYSE NYSE

See: New York Stock Exchange
: OMC OMC Organisation Mondiale du Commerce (French: WTO)
OMC Organización Mundial del Comercio (Spanish: World Trade Organization)
OMC Organização Mundial do Comércio
), the world's largest communications group.


2001 EMA Creative Excellence Awards won by Bernard Hodes Group

Best of Category Winners

Category          Newspaper B&W single ad, 1/2 page or smaller
Client            Petsmart
Title             "A French Fry Won't Lick Your Face"
Office            New York

Category          Newspaper color single ad, 1/2 page or more
Client            Siemans
Title             "What Fuels You"
Office            Boston

Category          Magazine B&W single ad, 1/2 page or more
Client            Lilly
Title             "A Cure for the Common Career"
Office            Indianapolis

Category          Magazine B&W campaign, 1/2 page or less
Client            Lilly
Title             "The Answer is Lilly"
Office            Indianapolis

Category          Magazine color single ad, 1/2 page or larger
Client            American Express
Title             "Working Mother"
Office            Phoenix

Category          College poster
Client            Home Depot
Title             "Not the Only Great Idea"
Office            Atlanta

Category          College giveaways
Client            KPMG
Title             "Next Steps"
Office            Toronto

Category          College Internet banner campaign, 3-7 pieces
Client            Price Waterhouse
Title             "Power Napping"
Office            New York

Category          College single brochure
Client            KPMG
Title             "Next Steps"
Office            Toronto

Category          Single brochure
Client            coolsavings.com
Title             CoolSavings brochure
Office            Chicago

Category          Posters
Client            WaWa
Title             "You Can Change Your Gene Pool"
Office            Philadelphia

Category          Job fair booth, small
Client            Copper Mountain
Title             "Advance Your Career"
Office            San Diego

Category          Job fair booth, large
Client            Amazon.com
Title             "Work Hard, Have Fun, Make History"
Office            Los Angeles

Category          Internet single banner
Client            iXL
Title             "Java man"
Office            Atlanta

Category          Video, non-broadcast
Client            Copper Mountain
Title             "Wolf"
Office            San Diego

Category          Employee Referral Program, 2 pieces
Client            National Semiconductor
Title             "Invasion of the Talent Snatchers"
Office            Los Angeles

Category          Employee motivation/Mentoring program
Client            VISA
Title             "Visa Is" employee photo shoot
Office            Palo Alto
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Publication:Business Wire
Date:Apr 26, 2001
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