Bernard F. Brennan Appointed Chairman of Tomax Corporation Board of Directors.

SALT LAKE CITY -- Tomax Corporation announced today the appointment of Bernard F. Brennan as Chairman of the Board. An investor in Tomax for two years, Brennan served as an Executive Board Member and Advisor working closely with Tomax CEO Eric Olafson on the expansion of the Retail.net solution suite supporting what Tomax calls the Demand-Driven Retail Continuum.

"I believe that Tomax is exceptionally well positioned. We have added the demand side solutions - planning and in-season - to the Retail.net suite, making Tomax a serious contender from planning through instore execution and workforce management," says Brennan. "These are excellent solutions that respond to critical retailer needs in managing sales, gross margin, inventory, and labor."

Brennan has served in a variety of roles in the retail and supply industries over a 30 year period, 17 of them as a CEO. Brennan began his retail career at Sears where he held a number of merchandising positions as well as serving as Director of Management Development for the retail chain. He was the Chairman & CEO for seven years of Sav-A-Stop, one of the largest suppliers of non-food merchandise to the supermarket and convenience store industries, after which he served as Chairman & CEO of Household Merchandising, a $5 billion retail holding company that included such chains as Vons Supermarket, Coast-to-Coast Stores, along with a number of prominent regional furniture chains. As Chairman & CEO of Montgomery Ward Holding Company, a position that he held for 11 years, Brennan led the Retail Group and the Signature Group, one of the largest retailers and direct marketing companies in the U.S. Additionally Brennan served as Chairman of the National Retail Federation where he received its Gold Medal Award as National Retailer of the Year. Brennan also currently serves as the Chairman of the Board of eFashionSolutions, LLC.

Brennan has been focused on retail-related and supply chain technology since 1997. He has been an investor and lead director in a number of software technology companies. Companies that have been included in his portfolio have been Spotlight Solutions, Park City Group, and Marc Global. Additionally he served as Managing Director of Marketmax and assisted in its merger into SAS Institute, where he continues to serve as a retail consultant.

"I am proud to name Bernie to the position of Chairman. We have been working together for two years, and his contribution to Tomax has been enormous. His chairmanship is an appropriate recognition of his involvement and key participation on the development and execution of our strategy," says Olafson, CEO. "We fully expect to replicate the success here at Tomax that Bernie has been responsible for elsewhere."

About Tomax:

Tomax is the leading provider of real-time merchandising and store execution applications and services. The Tomax Retail.net suite helps retailers connect the dots across the demand-driven retail continuum, integrating people and processes, and providing timely, relevant, actionable information to improve retail results. Tomax has served retailers exclusively for more than 20 years, delivering Merchandise Planning, In-Season Merchandising, Merchandise Management, Workforce Management, Store Operations and Customer Management solutions, and implementation and application hosting services. The Tomax customer base includes over 100 branded retailers including Air Terminal Gifts, The Andersons, Alco Stores, Benjamin Moore, Coach House Gifts, Deseret Books, Franklin Covey, Kelly Moore, Kroger, LA Weight Loss, Raley's Supermarkets, Safeway, ShopRite, Snyder's Drug Stores, Sportsman's Warehouse, Trader Joe's, Travel Traders, TJX Companies (Marshall's and TJ Maxx), Winn Dixie and 24 Hour Fitness.

Forward-Looking Statements

Forward-looking statements contained in this press release are made under the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from the anticipated.