Bermac Communications, Inc. Releases the SalesWare Opportunity Management System for Solution Selling.IRVING, Texas--(BUSINESS WIRE)--April 21, 1997--Bermac Communications, Inc., a Thomas Group Company, today announced the release of its SalesWare(R) opportunity management system (OMS OMS - Opportunity Management System ) for Solution Selling(R), the enterprise-wide opportunity management software that supports the popular Solution Selling(R) methodology. Michael T. Bosworth, founder and author of Solution Selling(R), is enthusiastic about the product. He believes that "as CEO's begin to realize that sales is a process, not black magic; sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. automation will become the next 'killer application' in the enterprise. We started in sales training with a manual process that can be difficult to implement. SalesWare OMS(TM) for Solution Selling(R) will make sales process implementation a reality." "In the demanding and competitive market today, it is imperative to develop sales automation Sales Automation - Sales Force Automation tools that support tangible, result-producing processes," stated Rick Parks, developer of SalesWare OMS and Vice President of Bermac's Business Development. "I wanted to create an application that supports enhanced management reporting with reduced sales force effort. After much research, I firmly believe that Solution Selling(R) delivers the best sales process and that SalesWare OMS's automated system dramatically improves that process." Mr. Parks has a history of developing successful sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. applications. Most recently Mr. Parks was founder of Endeavor Software, Inc., the developer of SalesWare OMS. Prior to that, Mr. Parks was founder and president of Intec Systems Corporation, which was acquired by Symantec Corporation in 1994. Gene McCalmont, Bermac's President, confirmed Mr. Parks' enthusiasm. "SalesWare OMS is an integral addition to our SalesWare Suite of applications and Speed-Driven Selling solutions as we continue to offer our customers an ever-expanding product line." SalesWare OMS is designed to automate, enhance and reinforce Solution Selling(R) techniques, freeing salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. from paperwork overload and administrative details while allowing them to focus on prospects. Because SalesWare OMS is on-line, all the information entered into it is available on request, which allows managers to track their salesforce while controlling and supporting the sales process at the opportunity level. A few of the unique features found in SalesWare OMS for Solution Selling(R) include: -- Tele-Center supports telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. with flexible, yet sophisticated scripting to qualify leads before they are entered into the pipeline. -- Call Planning aids Planning Aid is the name of two charities, in England and Scotland, that provide free urban and environmental planning advice to individuals and community groups. Planning Aid began in the early 1970s when the London Planning Aid Service (LPAS) was launched. the sales representative in preparing for each interaction with a prospect. As information about a prospect is entered SalesWare OMS automatically links the sales representative to pertinent sales reference materials. -- Checklist-style Call Debrief de·brief tr.v. de·briefed, de·brief·ing, de·briefs 1. To question to obtain knowledge or intelligence gathered especially on a military mission. 2. prompts the sales representative to record key results of each prospect meeting. Important details are never missed because critical information must be entered before the sales representative can move to another screen. As information is entered, targeted letters are automatically produced. -- Forecasting and Pipeline Analysis are easier to do and more meaningful than paper-based methods because the information is collected automatically during each step of the sales process. Pipeline analysis displays at-a-glance results in a graphical funnel metaphor. A generic version of SalesWare OMS will be released in July 1997. Founded in 1985, Bermac Communications, Inc. is dedicated to empowering people with information using innovative multimedia solutions combined with the latest communication technologies. Bermac's product line includes the SalesWare Suite of sales automation tools to support Speed-Driven Selling(TM) and Bermac nteractive(TM), an interactive multimedia presentation tool. Bermac applications are distributed worldwide and have been translated into 34 languages. Bermac is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Irving-based Thomas Group (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :TGIS TGIS Thank God It's Sabado (Philippine TV series in the 1990s) TGIS Temporal Geographical Information Systems TGIS Thank God It's Saturday TGIS Thank God I'm Single ), a global professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. company that improves its clients competitiveness by focusing on Speed-Driven Results(TM). Thomas Group partners with clients to improve performance by basing a significant percentage of its fees on quantifiable client results. Spanning a variety of industries, the company has an impressive clientele, including Rubbermaid, Philips Electronics NV Philips Electronics NV in full Royal Philips Electronics NV Dutch Koninklijke Philips Electronics NV Major Dutch manufacturer of consumer electronics, household appliances, lightbulbs, and imaging equipment. , W.W. Grainger, Inc., Motorola, Inc., Siemens A G, Moore Products Company and Schindler Holding A G. In addition to the Irving office, Thomas Group has offices in Detroit, Frankfurt, and Singapore. -0- NOTE TO EDITORS: Solution Selling is a registered trademark of Michael T. Bosworth. Speed-Driven Results is a trademark of Thomas Group, Inc. Speed-Driven Selling, Bermac !nteractive and SalesWare OMS are trademarks and SalesWare is a registered trademark of Bermac Communications, Inc. CONTACT: Kim McCalmont, 972/501-3600 (Software Information) kim@bermac.com www.bermac.com Audrey McGinnis, 972/239-5119 (Investor Information) |
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