Berlitz and Airborne Entertainment Speak the Same Language; Leading Language Services Firm and Mobile Channel Operator Launch Berlitz Mobile.Business Editors and Travel/High Tech Writers PRINCETON, N.J and MONTREAL--(BUSINESS WIRE)--Dec. 2, 2002 Berlitz Languages, Inc., a world leader in language and cultural services, and leading mobile channel operator Airborne Entertainment Inc., today announced the launch of Berlitz Mobile, a dramatic extension of the respected Berlitz brand into the realm of mobile phone alert messaging and other wireless features. Berlitz Mobile Alerts are brief, daily language lessons and cultural facts adapted from Berlitz's best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best pocket guides. They include: -- Word-a-Day -- Traveling Tips -- Phrase-a-Day and Business Phrase-a-Day in French, German, Italian and Spanish -- Culture Clues for Africa, Asia/Australia, Europe, the Middle East and South America The initial offering consists of fourteen language and culture mobile alerts offered on a daily subscription basis through SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. messaging on wireless services like Verizon, the nation's largest mobile carrier. Berlitz Mobile launches on Verizon today, December 2, with a rollout on other carriers to be staggered over the next weeks and months. "The emphasis is on the 'mobile' in mobile alerts," said Airborne Entertainment CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Garner Bornstein. "The whole point of this channel is to give mobile users the ability to learn a new language or find out about a foreign culture wherever they happen to be." "Berlitz is the most respected language and culture training company in the world," continued Bornstein. "We're very proud to be helping them move into this exciting new medium." "We are very excited to enter the growing mobile alert market with Berlitz Mobile, a logical brand extension for Berlitz," stated Mark Harris, CEO and President of Berlitz Languages, Inc. He added, "Our large inventory of language and cultural editorial content is perfectly suited for delivery through a mobile channel and Airborne Entertainment was the ideal partner to make this happen." "Whether you're an absolute beginner or a language enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. , Berlitz Mobile will have informative language and cultural content for you, anytime, anywhere" concluded Mr. Harris. "We consider this a very important step in the evolution of our company," said Airborne President Andy Nulman. "We've always interpreted the 'entertainment' in Airborne Entertainment in the broadest sense, and we believe that the mobile medium can enrich peoples' lives as well as provide a few minutes of fun on a bus or elevator elevator, in machinery elevator, in machinery, device for transporting people or goods from one level to another. The term is applied to the enclosed structures as well as the open platforms used to provide vertical transportation in buildings, large ships, ." "And it's important to emphasize that this is just the beginning," Nulman continued. "We can foresee fore·see tr.v. fore·saw , fore·seen , fore·see·ing, fore·sees To see or know beforehand: foresaw the rapid increase in unemployment. even more sophisticated language learning features in the future, marrying the more advanced mobile technologies with phrasebooks or translators This is primarily a list of notable Western translators. Please feel free to add translators from other languages, cultures and areas of specialization. Large sublists have been split off to separate articles. that might be accessed through your mobile phone." About Berlitz: For over 125 years, Berlitz has meant excellence in language services. Berlitz, and its franchisees, have more than 450 locations in over 50 countries worldwide offering language instruction, cross-cultural training and document translation services. In addition, Berlitz offers a wide range of publishing products such as dictionaries, phrase books, travel guides and self-study language instruction materials including CDs and audiocassettes. For more information, please visit the Berlitz Web site at www.berlitz.com. About Airborne Entertainment: Airborne Entertainment is the leading turnkey mobile channel management company, creating, deploying, distributing and managing the most compelling mobile games and entertainment for the world's most recognizable media and consumer brands. Via the PocketBoxOffice Micro-Entertainment Network, Airborne Entertainment distributes its specialty channels A specialty channel (or speciality channel) is a television channel which consists of programming focused on a single type or targeted at a specific demographic. and programs to all top-tier wireless carriers, reaching nearly 100% of all enabled mobile subscribers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . A privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , Airborne Entertainment was founded by Internet industry pioneer Garner Bornstein and Andy Nulman, the long-time CEO of the world-renowned Just For Laughs Comedy Festival. For more information, please visit www.airborne-e.com or point your mobile browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable to www.pktbo.com. |
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