Berlitz adopts franchising strategy worldwide.PRINCETON, N.J.--(BUSINESS WIRE)--Sept. 18, 1995--Berlitz International Inc. (NYSE NYSE See: New York Stock Exchange : BTZ BTZ Below the Zone (promotions) BTZ Below the Treatment Zone ) has announced it will begin selling franchises to the public. Berlitz presently operates in 32 countries with 322 language centers which are wholly owned by the company. To oversee and implement this important strategic development, Berlitz has appointed Frank Garton as vice president of Worldwide Franchising. Garton will be responsible for developing strategy and policy for all franchising activities, as well as successfully implementing them to ensure maximum market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" of Berlitz services worldwide. Prior to joining Berlitz, Garton was director of Worldwide Franchise Sales and Corporate Development for King Bear Enterprises. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. company Vice Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Hiromasa Yokoi, "Berlitz will use franchising as a means to expand its network and its ability to serve customers all over the world." He continued, "We will begin franchising first in countries where Berlitz has a presence and then move into new markets." Berlitz is the premier provider of language services worldwide, including language and cultural training, translation and interpretation, travel and language books and self-study materials. CONTACT: Berlitz Patricia Sze, 609/497-9940 |
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