Berlitz Publishing and SoftKey International sign exclusive distribution agreement.PRINCETON, N.J.--(BUSINESS WIRE)--Sept. 23, 1996--Berlitz International Inc. announced that its subsidiary, Berlitz Publishing Co. Inc. has signed an agreement giving SoftKey International exclusive rights to develop and distribute Berlitz foreign language CD-Rom and similar software products in the U.S. and Canada. SoftKey has the non-exclusive right to distribute products internationally. Berlitz has been working with The Learning Company, a subsidiary of SoftKey, for five years to produce the Think & Talk(R) series of foreign language software products. This product combines the best of Berlitz's world-famous language teaching expertise with The Learning Company's sophisticated computer technologies. In a self-paced learning program, the student acquires practical words and phrases Words and Phrases® A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present. by viewing and listening to native speakers in real life situations. The latest version of the software even includes speech recognition which allows the program to understand and evaluate the user's pronunciation. The Think & Talk(R) CD-Rom product is available in Spanish, French, German and Italian. Bob Minsky, executive vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of worldwide publishing for Berlitz says, "We chose SoftKey as a partner in this agreement because it is the world's leading educational software developer, and because of our long-standing relationship with its subsidiary, The Learning Company. We look forward to a long and successful partnership with SoftKey which, hopefully, will result in many new and exciting language products for our customers." Berlitz, the world's premier global communications company operates in instruction, translations and publishing. It is an independent, publicly held company (NYSE NYSE See: New York Stock Exchange :BTZ BTZ Below the Zone (promotions) BTZ Below the Treatment Zone ) which is headquartered at 400 Alexander Park Drive, in Princeton. The company has more than 320 language centers in 34 countries and has recently begun selling franchises. Berlitz provides language and cultural training, translation, interpretation and software localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. services, as well as a wide variety of travel and language books, tapes and self-study courses. For more information, call (800) 457-7958 or visit Berlitz's Website at http://www.berlitz.com. SoftKey International Inc. develops, publishes and markets more than 500 consumer software titles in the education productivity, reference and lifestyle categories, targeted at home and school users. According to the 1995 PC Data Annual Report, SoftKey is the number one publisher of consumer CD-Rom software by unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. . SoftKey's products are sold in more than 23,000 stores across 40 countries through multiple distribution channels, including retail, direct mail, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , school sales and more. The company is headquartered at One Athenaeum ath·e·nae·um also ath·e·ne·um n. 1. An institution, such as a literary club or scientific academy, for the promotion of learning. 2. A place, such as a library, where printed materials are available for reading. Street, Cambridge, Mass. The telephone number is (617) 494-1200. CONTACT: Berlitz International Inc., Princeton Fumio Maeda, 609/514-3044 |
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