Berlin & McNally, former NatWest execs, form Windham Partners focusing on banking & financial services growth.NEW YORK--(BUSINESS WIRE)--Oct. 15, 1996--Responding to a marketplace where it is increasingly difficult for smaller banks and financial institutions to compete against larger ones, former NatWest Senior Vice Presidents Michael A. Berlin and Edward A. McNally have formed Windham Partners L.L.C., a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm specializing in the banking and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industries. Windham's primary goal will be to find market segments where companies can leverage their expertise to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. growth opportunities. "We can help identify the distinctive competencies of an organization, assess market trends and customer behavior and develop competitive intelligence that will provide an advantage in competitive situations," said McNally, Managing Director of Windham Partners. "Size is not necessarily a predictor of profitability," said Berlin, McNally's partner and Managing Director of Windham. "Financial institutions that develop a special understanding of their markets permit them to serve their customers more effectively and often see dramatic increases in growth and profitability." Berlin and McNally have a combined experience of nearly 40 years of strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and marketing experience at NatWest Bancorp, as well as extensive experience with other financial institutions, including Philadelphia National Bank, PNC PNC Purdue University North Central (Westville, Indiana) PnC Point 'n Click PNC Police National Computer PNC People's National Congress (Guyana) PNC People's National Congress Bank Corp. and First National Bank of Chicago. As Senior Vice President at NatWest, McNally managed the new product development and commercial marketing divisions; the middle market and small business banking units in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Long Island, Westchester County, New Jersey and Connecticut; and the speciality lending units in media, equipment leasing and high technology. He graduated from Lafayette College and attended the Wharton School at the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli. http://upenn.edu/. Address: Philadelphia, PA, USA. as part of a banking education program. He is a guest lecturer at the New York University Stern School of Business The Leonard N. Stern School of Business is New York University's (NYU) business school. It was named after Leonard N. Stern, an alumnus and benefactor of the school. The school was established in 1900 as the NYU School of Commerce, Accounts and Finance. . As head of corporate marketing for NatWest, and previously for PNC Bank and First National Bank of Chicago, Berlin headed groups that designed and implemented marketing programs, developed and managed non-credit products and coordinated product sales activity. Berlin holds a Masters of Management degree from the Kellogg Graduate School of Management at Northwestern University. CONTACT: The Bromley Group Alan Bromley, 212/807-0878 or Edward M. McNally 203/438-3076 Michael A. Berlin, 212/688-9733 |
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