Berkeley Systems and Snickers Brand Marry Chocolate and Trivia; YOU DON'T KNOW JACK Sports Trivia Placed Inside 100 Million SNICKERS BIG ONE Wrappers.BERKELEY, Calif.--(BUSINESS WIRE)--Nov. 2, 1998--Berkeley Systems, Inc., a Sierra company, today announced a strategic promotional partnership with SNICKERS
Snickers is a sweet bar made by Mars, Incorporated. (R), a product of M&M/MARS, to put YOU DON'T KNOW JACK You Don't Know Jack is a series of computer games developed by Jellyvision and Berkeley Systems. YDKJ, promoted as the games "where high culture and pop culture collide," combine trivia with comedy. (R) Sports trivia questions inside the wrappers of 100 million SNICKERS(R) Brand THE BIG ONE candy bars. The promotion will run from Nov. 1, 1998 through May 30, 1999 and will be communicated via packaging, in-store merchandising, and online promotions (at www.bezerk.com). "What could be better than chocolate, nougat nou·gat n. A confection made from a sugar or honey paste into which nuts are mixed. [French, from Provençal, from nougo, nut, from Old Provençal noga, from Vulgar Latin and irreverent sports trivia?" said Kory Stradinger, general manager of Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company cofounded in 1987 by Wes Boyd and Joan Blades. It made money early on by doing contract work for the National Institutes of Health, specifically in making modifications to the Macintosh so that it could be usable by , Inc. "We think this is a perfect partnership to satisfy the sweet tooths and curious minds of sports fans everywhere." SNICKERS will be packed with YOU DON'T KNOW JACK Sports questions over the next eight months. In addition to the trivia questions, each wrapper will include the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. www.bezerk.com/snickers that will send consumers to the home of YOU DON'T KNOW JACK Sports the netshow, the online version of the CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). trivia game. "We are very excited about the promotional partnership between SNICKERS BIG ONE and Berkeley Systems," stated Pat D'Amato, M&M/MARS spokesperson. "SNICKERS is America's number one favorite candy bar, appealing to the young male audience to which sports play an important role. Sports trivia and SNICKERS tie together very well among this target and should be a big success." Created in partnership with Jellyvision of Chicago, the CD-ROM version of YOU DON'T KNOW JACK Sports was released in 1996 and contains more than 800 adrenaline-pumping questions on everything from baseball to water polo water polo, swimming game encompassing features of soccer, football, basketball, and hockey. The object of the game is to maneuver, by head, feet, or hand, a leather-covered ball 27 to 28 in. . The game combines classic sports trivia with pop-culture references in a hilarious brain-twisting mixture that is as challenging as it is entertaining. YOU DON'T KNOW JACK Sports the netshow made its Internet debut in 1997. About M&M/MARS SNICKERS(R) is a registered trademark of Mars, Incorporated. M&M/MARS, a division of Mars, Incorporated, manufactures and distributes a variety of high quality snack food products and is headquartered in Hackettstown, N.J. About Jellyvision Based in Chicago, Jellyvision has a staff of 50, mostly writers, actors, comics and editors. Jellyvision invented the original concept and design for YOU DON'T KNOW JACK and HeadRush(TM), the first trivia game just for teens. YOU DON'T KNOW Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. JACK's creative production continues to be directed by JVI JVI Journal of Virology JVI Joint Vienna Institute (IMF) JVI Jesuit Volunteers International (formerly JIV) JVI Joint Visual Inspection JVI Jet Vac, Inc. , including writing the questions, dialogue, directing the music, performing the material and producing the audio. Jellyvision has its roots in creative, educational products and, three years ago began producing interactive programs. The company's goal is to be a leading pioneer in mass audience, interactive programming. About Berkeley Systems Berkeley Systems, Inc., a division of Sierra, develops and markets multimedia entertainment software, such as After Dark and YOU DON'T KNOW JACK. Sierra is part of Cendant Software, one of the largest PC consumer software groups in the world, and a leader in entertainment and educational software. Cendant Software consolidates Cendant Corporation's software divisions, which include Sierra, Knowledge Adventure and Blizzard Entertainment. Cendant is the world's premier provider of consumer and business services. Cendant operates in three principal segments: Alliance Marketing, Travel and Real Estate Services. Headquartered in Parsippany, N.J., the company has more than 40,000 employees, operates in over 100 countries and makes approximately 100 million customer contacts annually. Entertainment Resource Group, Inc., of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , N.Y., is the promotion agency of record for Berkeley Systems, Inc. |
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