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Berkeley Systems Launches New Division of Software Development; Turning Idle Time on a Computer into Advertising Time!!


BERKELEY, Calif.--(BUSINESS WIRE)--Aug. 21, 1995--Berkeley Systems, Inc., a leader in the consumer software market, today announced the launch of a new division of software development, After Dark(R) Custom Screen Savers Screen Savers may refer to:
  • Screensavers, computer programs intended to preserve CRT monitors from "burn-in".
  • The Screen Savers, a technology-oriented television program that aired on TechTV and later G4.
.

This new unit offers the use of the top-selling After Dark Screen Saver A utility that was originally created to prevent a CRT from being etched by an unchanging image. After a specified duration of time without keyboard or mouse input, it blanks the screen or displays moving objects. Pressing a key or moving the mouse restores the screen.  engine, along with Berkeley's trademark high quality art and animation, for promotional purposes. After Dark Custom has produced screen savers for such diverse clients as the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  at Berkeley's University Art Museum/Pacific Film Archive, IVN IVN Interactive Video Network
IVN Intravenous
IVN Internationale Vereniging voor Neerlandistiek
IVN Intravenous Nutrition
IVN Integrated Voice Network
IVN Intervening Networks
IVN in Vehicle Network
 Communications, Inc., Levi Strauss
This article is about the clothing manufacturer. For the anthropologist, see Claude Lévi-Strauss and for the company of the same name, see: Levi Strauss & Co..


Levi Strauss, born Löb Strauß
, and Multigen, among others.

"After Dark Custom Screen Savers gives companies and advertisers a high-tech advantage," stated Jared Brandt, After Dark Custom's Manager. "Branded screen savers are a simple, yet visually exciting way to get a message across. What company wouldn't want to see their logo or animated display on computer screens around the world?"

After Dark Custom Screen Savers is the next step in interactive marketing, offering clients a high-tech alternative to conventional marketing and promotion. Screen savers, software programs that prevent phosphor burn-in Phosphor burn-in, colloquially known as screen burn, is a permanent disfigurement of areas on a CRT display (i.e. a computer monitor or television screen) caused by non-moving text or graphics being displayed continuously for long periods.  to computer monitors by displaying images, repeatedly capture the users' attention and can be anything from static logos to animated images.

With IVN, a leading producer of Emmy award-winning travel and documentary programming, After Dark Custom created "A Celebration of Life," a panorama of world culture and wisdom with morphing images and quotations from the world's greatest thinkers, celebrating the diversity of humanity. This custom display was co-produced with IVN's New Media Division and is being sold commercially under the "Global Bytes" brand name.

The University Art Museum/Pacific Film Archive utilized the kinetic visual capabilities of After Dark Custom Screen Savers to highlight their 25 year relationship with artist David Lance Goines, showcasing most of the images used in the University's current exhibition. This specially created After Dark compatible module is available for download on the University Art Museum/Pacific Film Archive's home page on the World Wide Web.

IVN Communications, Inc., founded in 1985, is a leading producer of top-quality special interest documentary and travel videos. Distributed under trusted brand names such as Rand McNally, Lonely Planet, Reader's Digest, Fodor's, Video Visits, and Smithsonian, videos from IVN Communications have earned more than 60 industry honors, including Emmy and CableAce awards.

The University Art Museum and Pacific Film Archive This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 (UAM/PFA) is the principal visual arts center of the University of California at Berkeley (body, education) University of California at Berkeley - (UCB)

See also Berzerkley, BSD.

http://berkeley.edu/.

Note to British and Commonwealth readers: that's /berk'lee/, not /bark'lee/ as in British Received Pronunciation.
. Founded in the early 1960s, the UAM/PFA is today one of the largest university art museums in the United States :

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
                            &nb
, serving over 200,000 visitors annually. The Pacific Film Archive is an internationally recognized center for the exhibition and study of cinema. Through its daily film and video screenings, collection, and study resources, the PFA PFA Pacific Film Archive
PFA Professional Footballers Association
PFA Paraformaldehyde
PFA Predictive Failure Analysis
PFA Perfluoroalkoxy
PFA Protection From Abuse
PFA Parent-Faculty Association
PFA Popular Flying Association
 is committed to increasing the understanding and appreciation of the art of cinema.

Founded in 1987, Berkeley Systems, Inc. is most recognized for its widely popular, award-winning After Dark(R) and other animated screen savers, such as The Looney Tunes(TM), The Simpsons(TM), Disney, and Star Trek: The Next Generation(R) Screen Savers. Recently, the company diversified its catalog of entertainment titles with Expresso(TM) Calendar and Address Book, Launch Pad(TM) Kid-Safe Desktop(TM), and Triazzle(TM) Living Puzzles(TM). In addition, Berkeley Systems produces award-winning software that allows the blind or visually impaired to use both Windows and Macintosh computers. -0-

Note to Editors: A sample diskette The official name for the floppy disk. See floppy disk.

diskette - floppy disk
 of After Dark Custom Screen Savers is available upon request. For more information, contact Steven Decker at 510/540-5535 or jbrandt@berksys.com. Additionally, information on After Dark Custom Screen Savers, as well as Berkeley's other products, is available on the World Wide Web at http://www.berksys.com.

CONTACT: Berkeley Systems, Inc.

Steven Decker, 510/540-5535 x221
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 21, 1995
Words:622
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