Berkeley Systems Builds Internet Advertising Sales Team with New East Coast Rep; John Kerr Joins the Makers of After Dark and YOU DON'T KNOW JACK.BERKELEY, Calif.--(BUSINESS WIRE)--Dec. 19, 1996--Berkeley Systems, Inc., a leader in the consumer software market, today announced that John Kerr
Sir John Robert Kerr AK, GCMG, GCVO (24 September 1914 – 24 March 1991) was the 13th Chief Justice of the Supreme Court of New South Wales and 18th Governor-General of has joined the nine year old software company as Eastern Advertising Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → . Kerr, a 15-year veteran of the advertising industry, will work with Berkeley's new advertising sales team, headed by Steven Drace, handling advertising sales for beZerk, the company's new premier online entertainment network. Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company cofounded in 1987 by Wes Boyd and Joan Blades. It made money early on by doing contract work for the National Institutes of Health, specifically in making modifications to the Macintosh so that it could be usable by is introducing breakthrough interstitial advertising on beZerk, delivering the first true television-like commercials on the Internet. "I am delighted to have John Kerr on board," stated Steven Drace, vice president of Advertising Sales for Berkeley Systems. "John's experience in selling non-traditional as well as print media is a tremendous asset for Berkeley Systems. John's value in the market is his under-standing of how non-traditional media can augment the traditional media mix." beZerk debuted with You Don't Know Jack You Don't Know Jack is a series of computer games developed by Jellyvision and Berkeley Systems. YDKJ, promoted as the games "where high culture and pop culture collide," combine trivia with comedy. (TM) the netshow, the online version of the top-selling CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). game created in partnership with Jellyvision(TM) of Chicago. In this anchor program, Berkeley Systems is breaking new ground with its dynamic, full-screen ads, combining audio and animation and smoothly integrating the ads into the site's programming. Replacing the current model of online advertising, where banners and click-through ads are the standard, Berkeley Systems is approaching advertising as a seamless, engaging experience that complements the programming rather than calling attention away from it. The company is working with advertisers and agencies to produce online commercials that maintain the irreverent feel of beZerk. Recognizing this unique opportunity in brand-centered interstitial advertising, 7-Up, Cuervo Gold, Elektra Records Elektra Records is an American record label owned by Warner Music Group, which today operates under Atlantic Records Group. History Beginnings Elektra was formed in 1950 by Jac Holzman and Paul Rickholt, who both invested $300. , Naya Water, New Line Cinema, Plymouth, Request/Sam Goody, Skechers, SuperCuts and TVT TVT transmissible venereal tumor. are currently advertising on You Don't Know Jack the netshow. Berkeley is also creating specially developed "tool kits," for use by advertising agencies, to facilitate the creation of future interstitials. Before joining Berkeley Systems, Kerr was sales director of Pics Previews, an interactive advertising endcap located in 1,850 of Americas largest mass merchants, such as Wal-Mart and Kmart. Prior to Pics Previews, Kerr was an account executive at Reader's Digest Reader's Digest U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. for American Health American Health Inc. is a company that manufactures health supplements. It is located in Holbrook, New York. One of its products is labeled the "Chewable Original Papaya Enzyme" with the attached registered trademark, "The 'After Meal Supplement'". Marketing, a sampling, place based media and special events company that delivered a targeted audience belonging to a network of 1,200 health clubs. Kerr also served as account director at Actmedia, the largest in-store marketing company supplying place based advertising, couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. and sampling to consumer package goods companies, and director of Sales for Advanced Interactive Video, working on Interactive Health Network, an interactive multi-media health and product information systems. Based in a crowded loft outside the Chicago loop The Loop is what locals call the historical center of downtown Chicago. It is the second-largest central business district in the United States, after Midtown Manhattan. Bounded on the west and north by the Chicago River, on the east by Lake Michigan, and on the south by Roosevelt , Jellyvision has a staff of 20 full-time writers, actors, comics, filmmakers, editors and musicians. Jellyvision's goal is to discover and develop new genres of audio and video experience that are positive, compelling and meaningful for the widest possible audience. Jellyvision has its roots in creating fun educational films and multi-media programs for the school market. YOU DON'T KNOW JACK, produced in partnership with Berkeley Systems, was Jellyvision's first run at writing an entertainment CD-ROM. Founded in 1987, Berkeley Systems Inc. develops and markets multimedia entertainment software for grown-ups. To date, the privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. has sold over five million units and is a leading innovator in the marketplace. Leveraging the success of its widely known After Dark screen saver franchise, Berkeley Systems established a second franchise with the irreverent pop-culture trivia game You Don't Know Jack(TM). The company recently announced plans to deliver breakthrough entertainment experiences on the Internet with beZerk (www.bezerk.com), its hot new destination site launching in November '96. With an eye on the future, Berkeley Systems continues to produce cutting-edge entertainment that offer unique experiences and take advantage of the latest technology and online advancements. -0- Note to Editors: For more information, please contact DeEtte Christie 510/540-5535 ext. 254 or Monica Granados, ext. 204, or pr@berksys.com. Additional information on Berkeley Systems is available at www.berksys.com/newsroom. CONTACT: Berkeley Systems Inc. DeEtte Christie/Monica Granados, 510/540-5535 http://www.berksys.com pr@berksys.com |
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