Berkeley Systems' After Dark Screen Saver Spawns Line of Neckwear and Boxer Shorts; Wemco Inc. to Produce and Market the Apparel.BERKELEY, Calif.--(BUSINESS WIRE)--Jan. 4, 1996--Berkeley Systems Inc. announced today a licensing agreement providing Wemco Inc., a New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded based neckwear marketer, with the rights to manufacture and market ties featuring artwork from the software company's popular After Dark screen saver A utility that was originally created to prevent a CRT from being etched by an unchanging image. After a specified duration of time without keyboard or mouse input, it blanks the screen or displays moving objects. Pressing a key or moving the mouse restores the screen. .The agreement also includes silk and cotton boxer shorts boxer shorts pl.n. Men's full-cut undershorts. boxer shorts or boxers Noun, pl men's underpants shaped like shorts but with a front opening boxer shorts box . The apparel will ship to stores in March. "The After Dark ties will be an incredible addition to our line as well as to any store's neckwear department. The artistic, whimsical nature of the After Dark screen saver is exactly what today's tie wearer is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. : interesting, colorful images that express a personality," said Morris Mitchell, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Wemco Inc. "We expect After Dark neckwear to take the world by storm." "Wemco's success doing neckwear for other products, such as Tabasco Hot Sauce, made our decision to sign with them an easy one. We think neckwear is the perfect venue to showcase the After Dark characters and graphics," stated Shannon Foster, Director of Sales, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and Licensing at Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company cofounded in 1987 by Wes Boyd and Joan Blades. It made money early on by doing contract work for the National Institutes of Health, specifically in making modifications to the Macintosh so that it could be usable by . "Our licensing agreement with Wemco is the next step in broadening the After Dark franchise." The neckties and boxer shorts will feature some of the most popular After Dark displays including the famous Flying Toasters, Flying Toilets, a module from the Totally Twisted After Dark Screen Saver and Fish Pro, renderings of colorful exotic fish. With a lively color palette, fun graphics and the high tech computer theme, After Dark neckties and boxer shorts will appeal to a broad spectrum of customers, from computer techies to bankers to any of the more than 5 million After Dark users. Wemco expects that the uniqueness of the After Dark ties will kickstart sluggish sales in the neckwear industry. Explains Morris Mitchell, "After Dark ties will give the industry a much needed shot in the arm. Berkeley Systems' success with the After Dark screen saver combined with our track record with Tabasco ties will help create a new term in the fashion lexicon: "Software You Can Wear." Berkeley Systems is eager to expand its After Dark franchise to include various types of products including toys, jewelry and other gift and apparel items. Inquiries can be directed to Foster. Founded in 1987, Berkeley Systems Inc. is most recognized for its widely popular, award-winning After Dark and other animated screen savers, such as the Totally Twisted After Dark Screen Saver. The company has since diversified its catalog of entertainment titles with Expresso Calendar and Address Book, Launch Pad, Kid-Safe Desktop and Triazzle Living Puzzles. Berkeley's new pop-culture trivia game, YOU DON'T KNOW JACK You Don't Know Jack is a series of computer games developed by Jellyvision and Berkeley Systems. YDKJ, promoted as the games "where high culture and pop culture collide," combine trivia with comedy. , is the hit of the 1995 Christmas season and has already won numerous awards, including MacUser magazine's Editor's Choice Award. Berkeley Systems' online presence expanded this year with the creation of Toasted, Berkeley's Home Page on the World Wide Web at http://www.berksys.com. Wemco Inc. makes and markets fine neckwear and apparel featuring such licenses as Tabasco, Team NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga , Oscar de la Renta Oscar de la Renta (born July 22, 1932) is a leading fashion designer. Early years De la Renta (born Oscar Aristides Renta Fiallo) was born in the Dominican Republic to a Dominican mother and a Puerto Rican father. , Evan-Picone, and Wembley. The company is based in New Orleans, La. -0- Note to Editors: For more information contact Monica Granados or Kelly Kahn at 510/540-5535 or pr@berksys.com. To discuss additional licensing opportunities, contact Shannon Foster at 510/540-5535, Ext. 531. CONTACT: Berkeley Systems Inc. Monica Granados or Kelley Kahn, 510/540-5535 |
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