Berkeley Merchant Joins Unicast as Executive Vice-President & Chief Operating Officer.NEW YORK--(BUSINESS WIRE)--March 1, 1999--Unicast Communications Corp., a pioneer in online, rich media advertising solutions, today announced the appointment of Berkeley T. Merchant as Executive Vice President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . Merchant joins Unicast from Merchant Morgan Consulting, a Portland, Ore.-based firm that assists emerging businesses to meet their goals for growth and profitability with emphasis on strategic and tactical operations and process. As principal for business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets and processes, Merchant has worked with clients in the Internet, IT portfolio management, telecommunications, and medical products/software arenas. Prior to that, he served as vice president, professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , customer support, and operations for Medicalogic, Inc. In addition, Merchant managed product divisions, QA, product development, manufacturing operations Manufacturing operations concern the operation of a facility, as opposed to maintenance, supply and distribution, health, and safety, emergency response, human resources, security, information technology and other infrastructural support organizations. , and logistics for Mentor Graphics Corp. (Nasdaq:MENT), the leading electronic design-automation company. Merchant, while at Tektronix, Inc. (NYSE NYSE See: New York Stock Exchange :TEK See TeX. ) served as an internal consultant to the office of the chairman/president and as a manufacturing plant manager. Merchant also has an extensive background in change management. He led several significant change initiatives for Medicalogic, Mentor Graphics, and Tektronix. "We are thrilled to have Berkeley join our team," said Richard Hopple Hop´ple v. t. 1. To impede by a hopple; to tie the feet of (a horse or a cow) loosely together; to hamper; to hobble; as, to hopple an unruly or straying horse s>. [ imp. & p. p. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Unicast. Hopple added, "Providing the most effective online advertising solution for Web sites and advertisers requires a commitment to flawless execution. Our clients don't have time to worry about the reliability of the rich media technology they are using. Berkeley's experience in highly complex companies like Tektronix, will ensure that Unicast remains focused on comprehensive execution. That way, our clients can remain dedicated to creativity and return-on-investment." About Unicast Unicast offers the only accountable, forced exposure rich-media advertising solution on the Internet. Unicast ads are proven to dramatically increase results including click-through, ad recall, response and return-on-investment over other online advertising formats including rich media banners and sponsorships. Unicast ads are also the only rich media ad format that is politely loaded, not disrupting the user or Web site's performance. As a result, Web sites and publishers can offer advertisers and ad agencies the opportunity to deliver an extremely "rich" online advertising message without worrying about their end-user's experience. |
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