Bentley Commerce Forms Strategic Alliance with BARTER NEWS Magazine to Inform Businesses about the Benefits of Barter & Trade.SARASOTA, Fla. -- On the first year anniversary of launching its Internet-based barter barter: see exchange. barter Direct exchange of goods or services without the use of money or any other intervening medium of exchange. Barter is conducted either according to established rates of exchange or by bargaining. system that has made it possible for businesses around the world to easily trade with one another online or at the point of purchase, Bentley Commerce Corp. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :BLYC; www.bentleycommerce.com), has formed a strategic alliance with BARTER NEWS Magazine (www.barternews.com) to license and redistribute re·dis·trib·ute tr.v. re·dis·trib·ut·ed, re·dis·trib·ut·ing, re·dis·trib·utes To distribute again in a different way; reallocate. the magazine's articles and content to acquaint the estimated 85 percent of businesses that have never bartered about its extraordinary benefits. BARTER NEWS Magazine is the barter and reciprocal Bilateral; two-sided; mutual; interchanged. Reciprocal obligations are duties owed by one individual to another and vice versa. A reciprocal contract is one in which the parties enter into mutual agreements. trade industry's preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae publication, having inspired and informed the business world about barter for over 25 years. Bentley Commerce will put the licensed content on its websites and on its independent online trade exchange websites. In addition to articles from BARTER NEWS Magazine, Bentley Commerce acquired the rights to redistribute content from over 350 issues of the TUESDAY REPORT, an online publication presenting the scope and potential of barter to grow a business and enhance profitability. "We will immediately begin to use the content from BARTER NEWS magazine and its other publications to inform companies about how to use barter to gain a competitive advantage by preserving cash, gaining new customers, and increasing sales and profits," said Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Kamm, Bentley Commerce's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This will make a wealth of information available to members that trade though the exchanges participating in Bentley Commerce's Global Trade Marketplace." "In the past, BARTER NEWS and the TUESDAY REPORT were read primarily by barter industry professionals and large corporations," continued Mr. Kamm. "By making these articles available through the independent barter exchanges barter exchange barter n → Tauschbörse f that are part of Bentley's online global marketplace and represent about 18,000 companies that may materially benefit from learning more about the creative use of barter for their businesses, we hope to increase trade transactions and revenues for Bentley Commerce and its affiliate exchanges." About BARTER NEWS Magazine: BARTER NEWS Magazine has been the voice of the barter and reciprocal trade industry since 1980. It is written by industry practitioners and is regarded worldwide as preeminent industry publication. BARTER NEWS keeps readers abreast of what is happening by reporting on the changes and evolution of barter -- a proven business tool. It has a vast archive of timely articles that teach individuals and organizations that want their own barter exchange business, how to market, manage and operate a profitable broker managed trade exchange. It also shows readers, through they or their company can profitably use barter (in various ways and its many forms) to increase their bottom line profits. Its publisher, Bob Meyer Robert Bernard Meyer (born August 4, 1939, in Toledo, Ohio) is a former professional baseball pitcher. The left-hander was signed by the New York Yankees as an amateur free agent in 1960. , is an industry expert who has been intrigued by barter since doing his first trade 30 years ago. He was a charter inductee of IRTA's Barter-Hall-of-Fame and is the only recipient of NATE's Lifetime Achievement Award. About Bentley Commerce Corporation: Bentley Commerce Corp. is a business-to-business, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the e-commerce Company that launched its seamlessly integrated family of online barter services in 2004 to establish a new worldwide marketplace for businesses to easily engage in real-time online barter and trade. Through its proprietary VirtualBarter software, it processes barter transactions over the Internet or at the point of sale, between member companies, even if they are members of different exchanges. A growing number of independent trade exchanges, currently totaling 80, with about 18,000 companies that trade through them, have access to Bentley Commerce's global trade marketplace and trade exchange network featuring close to half a billion dollars in product and service offers available for trade. With Bentley Commerce's software and trade exchange management system, independent barter exchanges maintain their own brand, identity and local content, while offering their members the benefits of trading online with thousands of businesses. In addition, Bentley Commerce intends to serve as a global clearinghouse for barter trades for Fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations
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