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Bentley Commerce Continues to Centralize Its Operations by Relocating Its Broker Trade Floor to Its New Sarasota, Fla. Corporate Offices.


SARASOTA, Fla. -- Bentley Commerce Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:BLYC) (www.bentleycommerce.com), the leader in Internet-based and point of purchase barter and trade, continues to centralize cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 operations in its new corporate office in Sarasota, Fla., where it is relocating its broker trade floor from Nashua, N.H.

"By centralizing cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 operations at one facility," said Bruce Kamm, Bentley Commerce's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , "we will be able to provide a higher level of customer service while reducing operational costs. Most important, this move will allow our company's management, marketing and operational teams to better collaborate on growing the business faster and to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 more opportunities."

Don Gerhold, a trade director with over 20 years experience in the barter industry, has been appointed as Bentley Commerce's Trade Director. He will staff, train and manage a team of trade floor brokers to assist member exchanges. Mr. Gerhold owned and operated his own trade exchange for 10 years before becoming a trade director for several highly regarded U.S. barter exchanges barter exchange barter nTauschbörse f .

Bentley Commerce will also open a call center to provide customer service and technical support for its member exchanges, as well as for the companies that trade through those exchanges. In addition, the company will produce a variety of training and tutorials for its VirtualBarter software platform that will include online tutorials, videos and manuals.

Bentley Commerce's new office is at 7303 Merchant Court, Sarasota, FL 34240, in Lakewood Ranch Lakewood Ranch is a master-planned community that has been developed since 1994 on the border of Manatee and Sarasota counties in Florida[1]. The development is to the East of I-75 and sits mainly between University Parkway to the South and State Road 64 to the North. , an award-winning planned business and residential community.

In Other News:

Joe Crump crump  
v. crumped, crump·ing, crumps

v.tr.
1. To crush or crunch with the teeth.

2. To strike heavily with a crunching sound.

v.intr.
, the founder of Crump Barter, has resigned his position as President of Bentley's Crump Barter Network, and as a company director, to pursue other business interests. Bentley Commerce has signed a perpetual ongoing license for Crump Barter's 180-exchange network and its exchange-to-exchange trading business model.

Bruce Kamm, Bentley Commerce Corporation CEO, will be a featured guest on Business America (www.businessamericaradio.com) to discuss "Using Barter to Enhance Your Bottom Line" on Tuesday, Dec. 21, noon PST PST Paroxysmal supraventricular tachycardia, see there  (3 p.m. EST). Business America Radio is the industry leader in Internet-based business talk radio.

About Bentley Commerce Corporation:

Bentley Commerce Corp. is a business-to-business, Internet e-commerce Company that launched its seamlessly integrated family of online barter services in 2004 to establish a new global trade marketplace for businesses to easily engage in real-time online barter and trade. Through its proprietary VirtualBarter software, it processes barter transactions over the Internet or at the point of sale, between member companies, even if they are members of different exchanges. A growing number of independent trade exchanges, currently totaling 88, with about 18,000 companies that trade through them, have access to Bentley Commerce's global trade marketplace and trade exchange network featuring close to half a billion dollars in product and service offers available for trade. With Bentley Commerce's software and trade exchange management system, independent barter exchanges maintain their own brand, identity and local content, while offering their members the benefits of trading online with thousands of businesses.

Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR Edgar or Eadgar (both: ĕd`gər), 943?–975, king of the English (959–75), son of Edmund, king of Wessex. In 957 the Mercians and Northumbrians rebelled against Edgar's brother Edwy and chose Edgar as their king.  database system.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 20, 2004
Words:603
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