Bentley College Students are First to Use Perseus MobileForms and Palm Pilots for Market Research.Business/Technology Editors Students conducting field research and in Bentley's Center for Marketing Technology obtain instantaneous results, reporting and analysis Bentley College Bentley College is located at 175 Forest Street in Waltham, Massachusetts, 10 miles west of Boston. Founded as a school of accounting and finance in Boston's Back Bay neighborhood, Bentley moved to Waltham in 1968 and today is ranked 31 on Business Week's top 100 undergrad students, in the first field use of Perseus MobileForms software, conducted customized market research recently for Entercom Communications Entercom (NYSE: ETM) Communications is the 4th largest radio broadcasting company in the United States. Entercom is the largest radio company in the U.S. that focuses only on radio. The company had originally been called Entertainment Communications. Corporation's four Boston radio stations. Using Palm Pilots as electronic clipboards, questionnaires were completed by more than 300 people in a four-hour period. As part of Bentley's new junior year required course, Integrated Business Functions, GB-301 the students used Palm-Powered(TM) technology and Bentley's Center for Marketing Technology to conduct interviews during the college's Spring Open House for admitted students and their parents. The field research was designed to ascertain consumer preferences for next year's "The Taste of Boston" event, sponsored by Entercom's Boston radio stations, WAAF-FM, WRKO-FM, WEEI-FM and Star 93.7 FM. Perry Lowe, marketing professor in charge of the GB-301 Project, said, "Bentley College is the first to partner with Perseus in order to use their new PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). (personal digital assistant) technology. The research project ran flawlessly and the ability to supplement our normal web-based research with personal interviews provides an additional dimension to students' ability to generate fast, inexpensive and actionable information." Another 4,600 responses were garnered to the Taste of Boston research project via Perseus'web-based SurveySolutions application. With Perseus MobileForms mobile information collection software system, surveys are deployed on a handheld PDA, eliminating the need for paper-based surveys. Using the Perseus SurveySolutions word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and interface, Bentley students created, conducted and analyzed custom market research in less than one day. Their results were delivered in recommendations in their GB-301 Business Plans presented to Entercom management and Bentley faculty. "The technology helps organizations with their entire mobile data management process, from form creation to results collection, reporting and analysis," said Barry Eaton, Product Manager for MobileForms. "It dramatically reduces the timeframe needed, improves data integrity and eliminates the need for time consuming and costly data entry." Although students sign a Non-Disclosure Agreement A non-disclosure agreement (NDA), also called a confidential disclosure agreement (CDA), confidentiality agreement or secrecy agreement, is a legal contract between at least two parties that outlines confidential materials or knowledge the parties with all GB-301 companies before beginning each semester's work, some of the research results are not confidential. For example, Open House attendees indicated very specific preferences for local personalities who they would like to meet at an event such as "The Taste of Boston." Senator Ted Kennedy For other persons named Ted Kennedy, see Ted Kennedy (disambiguation). Edward Moore "Ted" Kennedy (born February 22, 1932) is the senior United States Senator from Massachusetts and a member of the Democratic Party. , Nomar Garciaparra Anthony Nomar Garciaparra[1] (born July 23, 1973, in Whittier, California) is a Mexican-American baseball player who currently plays third base for the Los Angeles Dodgers. of the Boston Red Sox The Boston Red Sox are a professional baseball team based in Boston, Massachusetts. The Red Sox are a member and currently champions of the Eastern Division of Major League Baseball’s American League. From to the present, the Red Sox have played in Fenway Park. , and WRKO's Howie Carr Howard Louis[1] "Howie" Carr (born January 17, 1952) is an American award-winning journalist and New York Times best-selling author Background received the most votes for politician, sports personality and radio talk show host. Similarly, the Fleet Center was the attendees' favorite indoor venue. Approximately 1,500 people attended the Open House for Bentley's Class of 2006 and their families and more than 25% of the attendees participated in the survey. Bentley College is a business university. Focused on students interested in business and related professions, Bentley blends the breadth and technological strength of a large university with the values and student orientation of a small college. An undergraduate education undergraduate education Medtalk In the US, a 4+ yr college or university education leading to a baccalaureate degree, the minimum education level required for medical school admission; undergraduate medical education refers to the 4 yrs of medical school. Cf CME. combines business study with a strong foundation in the arts and sciences. The McCallum Graduate School offers the Information Age MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration and Master of Science programs and certificates in a variety of business fields. Continuing education continuing education: see adult education. continuing education or adult education Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904). courses serve a range of professionals. Enrolling approximately 3,800 full-time undergraduate, 450 adult part-time undergraduate, and 1,300 graduate students, Bentley College is located in Waltham, Massachusetts, 10 miles west of Boston and on the web at www.bentley.edu Perseus Development Corporation (www.perseus.com) of Braintree, Mass., is the market leader in developing and implementing web-based market research surveys. Founded in 1994 by professionals in the software development and market research fields, Perseus delivers survey software solutions to the general business, healthcare, social science, education, government and professional research markets. In February 2000, Perseus' flagship product, SurveySolutions for the Web, won a PC Magazine Editors' Choice Award. In October 2001, Perseus was named one of the "Fast 50" high-technology companies in New England by Deloitte & Touche. |
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