Benson Marketing Group Signs Four New Clients, Launches New Ecommerce Websites.Business Editors & Food/Wine Writers NAPA, Calif.--(BUSINESS WIRE)--Jan. 23, 2002 Benson Marketing Group, the Napa-based wine marketing agency, announced that it has signed four new clients -- Quintessa, Bell Wine Cellars, Clos LaChance, and The Bounty Hunter Name for a category of persons who are offered a promised gratuity in return for "hunting" down and capturing or killing a designated target, usually a person or animal. -- for a combination of Internet marketing See Internet advertising. and PR projects. The agency has also enabled websites with Ecommerce technology for Stonegate Winery win·er·y n. pl. win·er·ies An establishment at which wine is made. Noun 1. winery - distillery where wine is made wine maker and Miner Family Vineyards. http://www.bensonmarketing.com/ Last October, the agency launched two new service packages designed for luxury category wineries. The Emerging Winery Ecommerce Package includes a robust shopping cart, email list management, and website marketing. Stonegate Winery, located at http://www.stonegatewinery.com/ and, separately, Miner Family Vineyards, located at http://www.minerwines.com, retained the agency to install the package. "One-to-one marketing is finally within the grasp of every winery," said Jeremy Benson, president. "Technology costs have plummeted, but functionality has skyrocketed. Now, even a modest-sized winery can, for example, send an email promoting the 1999 Cabernet to an opt-in list of consumers who bought the 1998 Cabernet, and offer free shipping for 30 days," he added. The Emerging Winery Communications Package, also launched last October, includes a combination of basic PR services and email communications tools specially designed for the needs of modest-sized wineries. Clos LaChance, http://www.clos.com, and Bell Wine Cellars, http://www.bellwine.com have both retained the agency for this package of services. Benson Marketing Group's Internet Marketing Seminar Schedule Winery managers and staff are invited to attend the agency's next seminar, entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Wine Ecommerce Version 2.0: Building the Legal Direct-to-Consumer Marketing and Sales Channel." Scheduled for January 30, 2002, 9:00-11:00 a.m. at the headquarters of the Sonoma County Wineries Sonoma County wineries are the producers of wine located within Sonoma County, California, USA, generally part of the Sonoma County AVA.[1] Background Association in Rohnert Park Rohn·ert Park A city of west-central California, a residential suburb of Santa Rosa. Population: 42,300. , reservations can be made by forwarding a check for $50 per person to Benson Marketing Group, 3316 Jefferson Street, Napa, CA 94558. Seminars are also scheduled for February and March in Napa. For more information visit http://www.bensonmarketing.com/services/seminars/index.html or contact John Curnutt at Benson Marketing Group, (707/254-1169), curnutt@bensonmarketing.com. Founded in 1997, Benson Marketing Group is a leading wine marketing agency integrating strategic consulting, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and Internet products tailored for the wine industry. The agency also publishes Enews Monitor, the first Internet wine news clipping (1) Cutting off the outer edges or boundaries of a word, signal or image. In rendering an image, clipping removes any objects or portions thereof that are not visible on screen. See scissoring. See also WCA. service, as well as a monthly email newsletter on Internet marketing. Free subscriptions for both services are available at http://www.bensonmarketing.com. |
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