Benson Marketing Group Schedules Internet Wine Marketing Seminars for Paso Robles and Santa Barbara.Business Editors/High-Tech Writers/Food Writers NAPA, Calif.--(BUSINESS WIRE)--Nov. 4, 2003 Benson Marketing Group, a leading wine marketing agency, will take its popular wine marketing seminars to Paso Robles Robles is a common surname in the Spanish language meaning oaks, and may refer to:
The agency works with over 50 small, medium and global wineries to help them sell wine online, increase wine club subscriptions, and to stay in touch with their consumers using sophisticated direct email campaigns. Since 2000, Benson Marketing Group's series of monthly Roundtable seminars have provided hundreds of winery win·er·y n. pl. win·er·ies An establishment at which wine is made. Noun 1. winery - distillery where wine is made wine maker executives with actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information and expertise to help their brands excel. Seminar topics will include: -- Driving Online Wine Sales Using Email: Over 70% of online wine sales are driven by email. Learn successful strategies, hear case studies, and understand how to manage effective email campaigns in-house. -- Selling Wine Online: What e-commerce tools, strategies and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. tactics convert lookers Lookers is a car dealership chain in the United Kingdom with over 90 dealerships turning over in excess of £1bn annually. Reg Vardy In January 2006, Lookers offered 875p per share for larger rival Reg Vardy. into buyers? A review of industry standard technologies and select case studies. What works, what doesn't. -- Increasing Wine Club Revenue: Explore the key online marketing and operational strategies for attracting and retaining wine club members.
Seminar schedule:
Paso Robles:
Date: Thursday, December 4, 2003, 9:00-3:00
Location: J. Lohr Paso Robles Wine Center
6169 Airport Road, Paso Robles
Price: $95 per person. See reservations information below.
Santa Barbara:
Date: Friday, December 5, 2003, 9:00-3:00
Location: Rancho Santa Barbara Marriott
555 McMurray Road, Buelton
Price: $95 per person. See reservations information below.
These seminars are exclusively for winery executives, and reservations can be made online at http://www.bensonmarketing.com/seminars.html. No consultants, please. Contact John Curnutt, director of Internet marketing See Internet advertising. , at 707-254-1169 for more information. About Benson Marketing Group Founded in 1997, Benson Marketing Group is a leading marketing agency integrating Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Internet marketing, and brand consulting for the wine industry. The Napa-based agency consults with over 50 wine brands and winery associations. For more information on services and clients, visit http://www.bensonmarketing.com. |
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