Benson Marketing Group Announces Seminar Schedule: New Wine Seminars Tackle Online Strategies for the Holidays, Online Allocation Strategies.Business Editors/Food & Wine Writers NAPA, Calif.--(BUSINESS WIRE)--Aug. 8, 2002 Benson Marketing Group, the Napa-based integrated marketing agency, will hold its next series of wine marketing seminars on August 23, September 27, and October 25. All seminars run from 11:30 a.m. to 2:30 p.m. in the agency's offices at 3316 Jefferson Street, Napa. http://www.bensonmarketing.com The agency has added two new seminar topics to its schedule. "Holiday Website Strategies" will include merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. and promotions tactics to maximize end of year online sales. "Online Allocation The apportionment or designation of an item for a specific purpose or to a particular place. In the law of trusts, the allocation of cash dividends earned by a stock that makes up the principal of a trust for a beneficiary usually means that the dividends will be treated as Programs: Loyalty Programs that Reward Your Best Consumers," will delve into new technology that allows wineries to easily assign product allocations and pricing to specific online customer segments. Benson Marketing Group's Seminar Schedule: -- August 23, 11:30-2:30, "Holiday Website Strategies: Planning for Online Success" -- September 27, 11:30-2:30, "Online Allocation Programs: Loyalty Programs that Reward Your Best Online Consumers" -- October 25, 11:30-2:30, "Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Strategies for the Emerging Winery win·er·y n. pl. win·er·ies An establishment at which wine is made. Noun 1. winery - distillery where wine is made wine maker " These seminars are exclusively for winery executives. Seating is limited in order to maximize information sharing See data conferencing. . Reservations are required and can be made online at www.bensonmarketing.com for $50 per person. Lunch is included. Call John Curnutt at Benson Marketing Group (707/254-1169) for more information. Founded in 1997, Benson Marketing Group is a leading wine marketing agency providing Public Relations, brand strategy and Internet marketing See Internet advertising. services for over 30 wineries and wine associations. The agency also publishes Enews Monitor, the first Internet wine news retrieval service; free subscriptions are available at http://www.bensonmarketing.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion