Benson Marketing Group Announces Schedule for Upcoming Wine Marketing Seminars.Food Editors and Wine Writers NAPA, Calif.--(BUSINESS WIRE)--May 2, 2002 Benson Marketing Group, a Napa-based integrated marketing agency, today announced its upcoming schedule for wine marketing seminars, which take place on May 31, June 28 and July 26. All seminars start at 11:30 a.m. and take place at the agency's offices at 3316 Jefferson Street in Napa. On May 31, "Email: The Killer Wine App" will focus on how email has become the single most effective e-marketing tool for driving online wine club memberships and wine sales. On June 28, "Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Toolkit for the Emerging Winery win·er·y n. pl. win·er·ies An establishment at which wine is made. Noun 1. winery - distillery where wine is made wine maker " will explore the basic tools and strategies that can jump-start an emerging winery's communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. . The July 26 seminar is entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , "Wine E-commerce Version 2.0: Building the Legal Direct-to-Consumer Marketing and Sales Channel," which will review tools and techniques for a successful E-commerce and e-marketing campaign. All seminars are exclusively designed for winery executives. Seating is limited in order to maximize information sharing See data conferencing. . Reservations are $50 per guest and are required for all seminars and can be made by signing up online at http://www.nexternal.com/benson/?Target=products.asp&CategoryID=2. For more information, visit http://www.bensonmarketing.com/services/seminars/index.html or contact John Curnutt at (707) 254-1169, or curnutt@bensonmarketing.com. Founded in 1997, Benson Marketing Group is an integrated marketing agency providing strategic consulting, Public Relations services, and Internet products. It is the only integrated marketing agency in the wine industry, and conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , the only Internet-savvy marketing agency focused exclusively on helping wineries. Additionally, the agency publishes Enews Monitor, the first and leading Internet wine news clipping (1) Cutting off the outer edges or boundaries of a word, signal or image. In rendering an image, clipping removes any objects or portions thereof that are not visible on screen. See scissoring. See also WCA. service. Free subscriptions are available http://www.bensonmarketing.com/forms/enews_signup.html. |
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