Benson Marketing Group Announces New PR and Communications Package Tailored for Ultra-premium Wineries.Business Editors/Food & Wine Writers NAPA, Calif.--(BUSINESS WIRE)--Oct. 2, 2001 Ultra-premium wineries looking to build consumer sales and loyalty in a soft economy can tap Benson Marketing Group's new Emerging Winery win·er·y n. pl. win·er·ies An establishment at which wine is made. Noun 1. winery - distillery where wine is made wine maker Communications Package. The Napa-based integrated marketing agency today launched the $2,000 per month package, which integrates professional email, trade communications, and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most into a comprehensive campaign appropriate for wineries producing less than 40,000 cases. (http://www.bensonmarketing.com/) "The great bull wine market of the 90s is over. Now is the time for ultra-premium wineries to grow their direct-to-consumer sales base and to spend, but spend wisely, on PR," said Jeremy Benson, president. "We've taken some of the tools and strategies we employ in large, sophisticated campaigns and adapted them to fit the particular needs of the ultra-premium winery," he added. In summary, the package includes: -- Professional Email Solution. The program automatically manages a winery's consumer email addresses See Internet address. without re-keying; includes copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. and testing emails; distributing monthly emails to an opt-in, secure list; and delivers online results reporting 24/7. -- Regular Communications with Trade Buyers. Copywriting, layout and fax blasts of accolades to winery lists of key trade gatekeepers. -- Targeted Public Relations. Press release strategy, copywriting, and distribution, as well as recommendations for press sampling campaigns. -- Regular Reporting. Outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" communications are strategically coordinated and organized into a dynamic calendar that is visible to clients 24/7 via the agency's password-protected extranet. The Emerging Winery Communications Package is more fully described at http://www.bensonmarketing.com/services/communication_package.html. Founded in 1997, Benson Marketing Group is an integrated marketing agency providing strategic consulting, public relations services, and Internet products. It is the only integrated marketing agency in the wine industry, and conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , the only Internet-savvy marketing agency focused exclusively on helping wineries. Additionally, the agency publishes Enews Monitor, the first Internet wine news clipping (1) Cutting off the outer edges or boundaries of a word, signal or image. In rendering an image, clipping removes any objects or portions thereof that are not visible on screen. See scissoring. See also WCA. service; free subscriptions are available http://www.bensonmarketing.com/forms/enews_signup.html. |
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