Benson Marketing Group Adds Charles Krug Winery and the California Wine Company to Client Roster; Sarah J. Burgess Joins Agency.Business Editors/Food & Wine Writers NAPA, Calif.--(BUSINESS WIRE)--July 16, 2001 Charles Krug Winery and The California Wine Company have joined the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most client roster of Benson Marketing Group, a leading integrated marketing agency based in Napa, California
Napa is the county seat of Napa County, California. It is the principal city of the Napa county Metropolitan Statistical Area, which encompasses Napa county. (www.bensonmarketing.com). The agency also announced that Sarah J. Burgess, previously director of marketing and public relations at Pine Ridge Pine Ridge is the name of several places in the United States and Canada, including:
The Charles Krug Winery is owned and operated by the Peter Mondavi Family. Founded in 1861 in St. Helena, Charles Krug is the Napa Valley's first winery. The company is in the process of a $13.6 million, nine-year campaign to elevate wine quality by upgrading winery facilities and improving the company's 800+ acres of prime Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine vineyards. The California Wine Company, based in Cloverdale, Sonoma County, is expanding quality and production for its luxury category Napa Valley brand, Stonegate Winery. Additionally, the company's Bandiera Winery, a "best buy" premium-priced brand, is expanding with new appellation-designated wines. Sarah J. Burgess brings additional media relations and marketing depth to the team at Benson Marketing Group. At Pine Ridge, Burgess drove PR, advertising, direct and Web site marketing for the Napa Valley winery. She holds a BA in journalism from Marshall University On March 30, 1838, the institution was formally dedicated by the Virginia General Assembly as Marshall Academy, however the majority of its offerings remained below the college level. In 1858, the Virginia General Assembly changed the name to Marshall College. , West Virginia West Virginia, E central state of the United States. It is bordered by Pennsylvania and Maryland (N), Virginia (E and S), and Kentucky and, across the Ohio R., Ohio (W). Facts and Figures Area, 24,181 sq mi (62,629 sq km). Pop. , and a Master's degree in fine arts from University of North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. . Finally, Benson Marketing Group announced completion of a Web site architecture and development project for Delicato Family Vineyards (www.delicato.com). One of the America's leading wine growing families, Delicato first retained the agency to develop a strategic plan for designing a family of Web sites for the company, its three brands, and San Bernabe Vineyard The San Bernabe vineyard is the center of a proposed American Viticultural Area in Monterey County, California. Located at the northern end of the San Lucas AVA it is currently the world's largest continuous vineyard.[1] References 1. . The agency was then retained to execute its recommendations and partnered with Wirestone (www.wirestone.com), a national design and technology company, to complete the project in just four months. Founded in 1997, Benson Marketing Group is an integrated marketing agency providing strategic consulting, public relations services, and Internet products tailored to the wine industry. The agency publishes Enews Monitor, the first Internet wine news retrieval service; more information and free subscriptions are available at www.bensonmarketing.com. |
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