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Bension Aboud, President & CEO, and Zevi Friedman, VP, Marketing and Business Development, of Elephant Group Talk to The Wall Street Transcript.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- The Wall Street Transcript has published an in-depth interview with Bension Aboud, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , and Zevi Friedman, VP, Marketing and Business Development, of Elephant Group in which they talk at length about the Company.

The entire 2,500 word interview is available free online at http://www.twst.com/ceos.htm.

Elephant Group is a marketing organization that represents several Fortune 500 and 100 corporations such as DISH Network See DBS.  and Sirius Satellite Radio
"SIRIUS" redirects here. For other uses, see Sirius (disambiguation).
Sirius Satellite Radio NASDAQ: SIRI is one of two satellite radio (SDARS) services operating in the United States and Canada, along with XM Satellite Radio.
. Elephant Group is a major player in the direct to customer sales and marketing world and specializes in marketing several products to the same consumer to maximize profitability.

When asked to describe the company, Mr. Friedman stated, "Elephant Group is a marketing firm. We market and sell many popular products, primarily in the satellite industry. We are currently the largest satellite distributor in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . We sell approximately 35,000 to 40,000 satellite dish satellite dish
n.
A dish antenna used to receive and transmit signals relayed by satellite.



satellite dish

A parabolic antenna used to receive signals relayed by satellite.
 accounts on a monthly basis. One of the key strategies of our organization is that our focus is around direct mail marketing. We currently send out approximately 13 million insert media pieces via the US Postal Service and 20 million to 30 million pieces of direct mail in Insert Media programs."

Regarding the company's growth strategy, Mr. Aboud stated, "We bring in a customer, we understand the customer, we sell the customer a product, we make an acquisition fee on the customer, we build an annuity on the customer...The life span of that customer is worth to us over $1,000 in most cases."

The Wall Street Transcript does not endorse the views of any interviewees nor does it make stock recommendations. For subscription information call 800/246-7673.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 24, 2005
Words:280
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