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Bennigan's Offers Weekly Specials on Monte Cristo and Burgers.


PLANO, Texas Plano (IPA: /ˈpleɪnoʊ/) is a wealthy suburb of Dallas, Texas, located to the north, mainly within Collin County, but also extending into Denton County. According to the 2000 U.S.  -- Mondays and Wednesdays never tasted so good thanks to Monte Madness Mondays and Burger Break Wednesdays at Bennigan's. Available at participating restaurants nationwide, Bennigan's is offering its signature Monte Cristo sandwich According to Webster's New Millennium™ Dictionary of English, a Monte Cristo is a sandwich of ham, turkey, and Swiss cheese between batter-dipped grilled or fried bread.

The sandwich can differ regionally.
 for $5.99 on Mondays and all half-pound burgers for $4.99 on Wednesdays.

"Everyone needs a break during the week, so we're giving customers specials on some of our classic dishes," said Clay Dover, vice president of marketing at Bennigan's.

Bennigan's introduced the Monte Madness and Burger Break program in limited release in 2005. The promotion did so well that sales and customer traffic increased significantly on those days and Bennigan's decided to roll out the promotion across the country.

"Customers appreciate the savings and it gives friends and family a chance to dine out Verb 1. dine out - eat at a restaurant or at somebody else's home
eat out

eat - eat a meal; take a meal; "We did not eat until 10 P.M. because there were so many phone calls"; "I didn't eat yet, so I gladly accept your invitation"
 together without spending too much," said Dover. "The early success was proof that the demand for casual dining at this price point on our menu deserved a national campaign."

About Bennigan's Grill & Tavern

Since its founding in 1976, Bennigan's has always been the place where people have gone to enjoy great tasting, unique American food, spend time with friends at the neighborhood tavern or just to enjoy a relaxed, upbeat atmosphere.

Bennigan's is owned by Metromedia Restaurant Group Metromedia Restaurant Group is a United States casual dining company that operates and franchises more than 800 restaurants under the names Bennigan's, Bonanza, Ponderosa, Steak and Ale, The Plano Tavern, The Southlake Tavern and the 29 Degree Tavern.  (MRG MRG Merge
MRG Minority Rights Group International
MRG Mad River Glen (Vermont)
MRG Mouvement des Radicaux de Gauche (French: Left Radical Movement)
MRG Manyetik Rezonans Görüntüleme
). MRG is one of the world's leading multi-concept table-service restaurant groups, with more than 800 Bennigan's(R), Steak and Ale Steak and Ale is a semi-casual dining American restaurant chain founded by Norman E. Brinker with over 60 locations in 19 states in the United States. It is part of the Metromedia Restaurant Group, which also leases franchises for Bennigan's, Bonanza, and Ponderosa restaurants. (R), Ponderosa Steakhouse(R), Bonanza(TM) Steakhouse and The Plano Tavern(R) restaurants in the U.S. and abroad. Our restaurants, representing four of the most well-known brands in the restaurant industry, today serve more than 160 million guests a year, inspired by a common vision to Be the Powerhouse Restaurant Team, Winning Every Guest Every Day, Worldwide.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 17, 2006
Words:286
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