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Bennigan's Grill & Tavern Celebrates 30th Anniversary With Nation's Largest St. Patrick's Day Party; 30 New Locations, Fresh Ad Campaign and Revamped Bar Also Planned for 2006.


PLANO, Texas Plano (IPA: /ˈpleɪnoʊ/) is a wealthy suburb of Dallas, Texas, located to the north, mainly within Collin County, but also extending into Denton County. According to the 2000 U.S.  -- Bennigan's Grill & Tavern tavern: see inn. , the casual dining chain known for American food with an Irish flavor, will celebrate its 30th anniversary by hosting the nation's largest St. Patrick's St. Patrick's or Saint Patrick's may refer to:
  • Saint Patrick's Day, named after the saint
  • St. Patrick's Purgatory, an ancient pilgrimage in Lough Derg, County Donegal, Ireland
 Day party in 2006. Bennigan's also expects to open 30 new restaurants, launch a fresh advertising campaign and introduce a new look for its legendary bar, all designed to reinforce everything that has made the chain one of the most successful and enduring brands in the restaurant industry.

"It's going to be the biggest and best year to be a part of our company," said Clay Dover, vice president of marketing at Bennigan's. "We're going to spend the entire year focused on what Bennigan's does best - provide a fun and lively environment where people can enjoy themselves and share great food and drinks with their friends and family."

The celebration actually begins in late February when Bennigan's kicks off its St. Patrick's Day Blarney Blarney, village, Co. Cork, SE Republic of Ireland. Those who kiss the Blarney Stone, placed in an almost inaccessible position near the top of the thick stone wall of the 15th-century castle, are supposed to gain marvelous powers of persuasion and cajolery.  Blast with a national sweepstakes, drink specials and promotions for the weeks leading up to St. Patrick's Day and the nation's largest St. Patrick's Day party in March.

"We expect more than 300,000 people to celebrate the Irish holiday with us," said Dover.

Details of the nationwide party will be announced in early 2006.

"It will be unlike anything we've ever done," Dover said. "We have three decades worth of loyal customers and we want to share this milestone with them in true Bennigan's fashion. It will be a great Irish celebration."

Customers also can expect an increased focus on Bennigan's beverage program in 2006. Dover said the bar areas will be revamped and remodeled to better serve patrons. Drink specials, happy hour events, signature drinks and an original late-night menu will introduced throughout the year.

As part of an aggressive expansion effort started in 2005, the company also plans to open as many as 30 new restaurants worldwide.

"In 2006, we won't just be celebrating where we've been. We will also be celebrating where we are going," said Dover.

Bennigan's currently has 270 restaurants in 34 states as well as 40 locations in 10 countries.

About Bennigan's Grill & Tavern

Since its founding in 1976, Bennigan's has always been the place where people have gone to enjoy great tasting, unique American food, spend time with friends at the neighborhood tavern or just to enjoy a relaxed, upbeat atmosphere.

Bennigan's is owned by Metromedia Restaurant Group Metromedia Restaurant Group is a United States casual dining company that operates and franchises more than 800 restaurants under the names Bennigan's, Bonanza, Ponderosa, Steak and Ale, The Plano Tavern, The Southlake Tavern and the 29 Degree Tavern.  (MRG MRG Merge
MRG Minority Rights Group International
MRG Mad River Glen (Vermont)
MRG Mouvement des Radicaux de Gauche (French: Left Radical Movement)
MRG Manyetik Rezonans Görüntüleme
). MRG is one of the world's leading multi-concept table-service restaurant groups, with more than 800 Bennigan's(R), Steak and Ale Steak and Ale is a semi-casual dining American restaurant chain founded by Norman E. Brinker with over 60 locations in 19 states in the United States. It is part of the Metromedia Restaurant Group, which also leases franchises for Bennigan's, Bonanza, and Ponderosa restaurants. (R), Ponderosa Steakhouse(R), Bonanza Bonanza

saga of the Cartwright family. [TV: Terrace, I, 111–112]

See : Wild West
(TM) Steakhouse and The Plano Tavern(R) restaurants in the U.S. and abroad. Our restaurants, representing four of the most well-known brands in the restaurant industry, today serve more than 160 million guests a year, inspired by a common vision to Be the Powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment.  Restaurant Team, Winning Every Guest Every Day, Worldwide.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2006
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