Bennigan's Bankruptcy Indicative of Larger Casual Dining Woes, Says Technomic.CHICAGO Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. -- The sudden timing of Bennigan's Bennigan's Grill & Tavern, commonly known as Bennigan's is an Irish pub-themed casual dining restaurant chain founded by Norman E. Brinker with locations throughout the United States. Franchises also exist in fourteen countries and 15 territories outside the continental U.S. Chapter 7 filing may have surprised many industry observers, but the difficulties facing S & A Restaurant Corp. and many other casual dining chains have been readily apparent for some time. "These restaurants share many subtle and complex challenges that extend beyond this difficult economic climate," says Ron Noun 1. Ron - a Chadic language spoken in northern Nigeria Bokkos, Daffo West Chadic - a group of Chadic languages spoken in northern Nigeria; Hausa in the most important member Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved. , president of Technomic. "To some extent, they've they've Contraction of they have. they've have become victims of their own success--a mature category with too many units and not enough differentiation, at least in the eyes of consumers." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Technomic, the top 20 casual dining chains in the category in which Bennigan's operated had unit growth of 45 percent during the most recent five-year period, well beyond the growth in demand. Recent Technomic research on the segment also identified factors that have helped some casual-dining operators remain successful, while others have stumbled. Those factors include strong unit economics, excellent execution in food quality and service, and the ability to convey a strong price/value perception with consumers, regardless of the total amount spent. "In terms of achieving differentiation, it's hard to underestimate the importance of the food element," says Paul. "Consumers are naturally drawn to unique, signature menu items. When the chain can also layer in excitement through new or limited-time offerings, they help create an environment where consumers want to come back. A good experience can generate all-important buzz around the concept." To learn more about the Technomic study, Casual Dining Outlook: A Consumer Assessment and Best Practices Analysis, please contact Ron Paul at 312-876-0004, extension 3932 or rpaul@technomic.com. About Technomic, Inc. Technomic provides food and foodservice clients with the research, insights and strategic consulting support they need to enhance their business strategies, decisions and results. Technomic offers proprietary management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects solutions and shared-cost, common-interest research. |
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