Bennett & Company Survey Says: Want Coverage? Get Visual, Says 90% of Journalists; Forty-one Percent go so Far as to Say it Could Dictate Content.ORLANDO, Fla. -- Do visuals make a difference to you? Journalists told Bennett & Company in their 16th annual media survey that it not only makes a difference to them, it could dictate content. This year's survey polled more than 15,000 journalists, with 543 completing the survey and responding with comments and advice too. "Dictate content? That's the holy grail for a PR professional," says Laura Bennett, whose firm, Bennett & Company, has been conducting the survey since 1990. PR professionals may not even have to type a sentence to gain the media's attention. Forty-one percent of journalists said that visuals could dictate their content, and a whopping 90 percent of journalists told us that visuals are somewhat important or very important to them. The choice seems obvious -- images may tell their very own story and the media want to see them. "A release e-mailed with a jpg or tif file has a much better chance of making it into our newspaper," said Tom Wharton, writer for the Salt Lake City Tribune. About the Bennett & Company Annual Media Survey Since 1990, Bennett & Company has surveyed journalists across the country on topics such as preference for receiving information, dependability of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms and technological capabilities. This year's survey reflects media preferences from a gamut of journalists nationwide, including the likes of the Wall Street Journal, U.S. News & World Report U.S. News & World Report Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948. , Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , New York Post The New York Post is the 13th-oldest newspaper published in the United States and the oldest to have been published continually as a daily.[3] Since 1976, it has been owned by Australian-born billionaire Rupert Murdoch's News Corporation and is one of the 10 , Boston Globe, Redbook and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS (Cell Broadcast Service) See cell broadcast. and FOX news affiliates nationwide. The survey of more than 500 media scopes the preferences of daily and community newspapers, trade publications, consumer magazine writers and television and radio broadcast outlets. Journalists surveyed cover beats from travel, features, fashion, sports and religion to business, real estate, seniors/retirement and philanthropy. About Bennett & Company Bennett & Company (http://www.bennettandco.com) is a full service public relations and marketing firm specializing in the travel/tourism, hospitality and real estate markets. For more than 24 years, the firm has utilized a distinctive "client-centric" approach, resulting in innovative and personalized marketing solutions for a wide range of regional, national and global clients. |
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