Benjamin Moore Helps Define the Color of the Universe.

MONTVALE, N.J. -- Look. Up in the sky. It's a bird. It's a plane. No, it's Benjamin Moore Ivory Tower 2157-70, a warm, almost peachy white.

Or, at least that is the paint color most closely matched to the beige tone that NASA scientists say is the color of our universe.

A report recently issued on nasa.gov noted that a group of NASA scientists wondered what color the entire sky would be if it was "smeared out." Their curiosity was triggered while researching what stars are commonplace in nearby galaxies. The answer was a "conditionally perceived shade of beige" that earned the name "Cosmic Latte." Benjamin Moore's color experts analyzed the posted hue and found the Ivory Tower match among its 3,300-color palette.

And, just what did it take for the NASA team to come to its findings?

They measured light from thousands of stars from more than 200,000 galaxies, and computed a total average, assigning a color value. The single perceived composite color they came up with has become much less blue over the past 10 billion years, indicating that redder stars are becoming more prevalent.

"The science behind this NASA discovery was quite complex," said Carl Minchew, Benjamin Moore's director of color technology and himself a scientist. "And, though they had to make some assumptions, it' an ambitious and tremendously exciting concept for us all to ponder."

About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883, and celebrated its 125th Anniversary last year. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise[R] products continues to grow and includes Aura, uber-performance low-VOC paint; Natura, the true zero-VOC interior paint, remaining zero in any color, any sheen; and EcoSpec zero-VOC paint for commercial interiors. Benjamin Moore ranks as one of the top 35 GREEN Companies in the U.S., according to GreenBiz.com from an Eco-Insights survey conducted by Earthsense with more than 30,000 respondents.