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Benjamin Group/BSMG Worldwide Expands e-Business Portfolio.


CAMPBELL, Calif.--(BUSINESS WIRE)--Nov. 3, 1999--

eToll, Guidance Solutions, Nuance, Times Ten, Po!nt.com, Santa.com and

SuperGroups.com Select Benjamin Group/BSMG

for Capabilities and Culture

Extending its reach into the exploding e-business market sector, Benjamin Group/BSMG Worldwide Wednesday announced the addition of seven new e-business clients to its solid technology client portfolio.

eToll Inc., Guidance Solutions Inc., Nuance Communications Nuance Communications is a computer software technology company. Their current worldwide headquarters is in Burlington, Massachusetts in the United States. Nuance provides speech and imaging solutions and is mainly known for its speech recognition and speech synthesis software that , Times Ten Performance Software, Po!nt.com, Santa.com and SuperGroups.com have selected the firm to represent them for a variety of programs ranging from corporate and product launches to corporate positioning and broad-based consumer media relations.

"There is no doubt that any company with an `e' in front of it or a `.com' following it wants to get noticed in this incredibly noisy marketplace," said Sheri Benjamin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Benjamin Group/BSMG Worldwide.

"We have been careful to strike up relationships with the companies with solid business models and management teams capable of leading these companies toward success. We are really pleased to have been chosen as an integral part of these dynamic companies in this exciting marketplace."

eToll, Guidance and SuperGroups.com are handled out of the firm's Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  office in Santa Ana Santa Ana, city, El Salvador
Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region.
, and Nuance, Times Ten, Po!nt.com and Santa.com are handled from the firm's headquarters in Campbell.

About Benjamin Group/BSMG Worldwide

Benjamin Group/BSMG Worldwide delivers strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists.  and marketing counsel and partners with its clients to deliver "Communication that Connects" to pivotal industry, trade and consumer audiences.

Benjamin Group/BSMG Worldwide is the number one public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  firm in Orange County according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 The Orange County Business Journal An editor has expressed concern that this article or section is .
Please help improve the article by adding information and sources on neglected viewpoints, or by summarizing and
 and the third largest public relations firm in the Silicon Valley as ranked by The Silicon Valley Business Journal. For the third consecutive year, Working Mother magazine named Benjamin Group one of the "100 Best Companies in America for Working Mothers."

Clients of Benjamin Group/BSMG Worldwide's Orange County office include Conexant Systems Inc.; two divisions of Toshiba America Information Systems Inc., including Computer Systems and Telecommunication Systems; Toshiba America Electronic Components; Ericsson CG Technologies; eToll Inc.; Guidance Solutions; and SuperGroups.com.

Benjamin Group, which was acquired by BSMG Worldwide (a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of True North Communications) and renamed Benjamin Group/BSMG Worldwide in July 1999, is the company's technology brand.

The fastest-growing public relations agency in the world in 1998 with fee income in excess of $130 million, BSMG Worldwide is the seventh largest public relations firm in the world and the fourth largest in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

For more information about Benjamin Group/BSMG Worldwide and its services, visit www.benjamingroup.com.

True North Communications Inc. is a top global communications holding company, with worldwide billings of $12 billion and annual revenues exceeding $1.2 billion. With headquarters in Chicago, it serves clients from its more than 300 operations in 83 countries.

True North has three major advertising agencies -- Foote, Cone & Belding Worldwide and Bozell Worldwide, both global, and Temerlin McClain, a strong national agency -- and a Diversified Companies group.

In addition to BSMG, True North Diversified Companies includes other leading marketing communications brands, New America Strategies Group multicultural marketing, R/GA Interactive and TN Media among them.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 3, 1999
Words:536
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