Benefits from customer extranets. (E-Commerce News and Products).The research, conducted across sales directors within the Times Top 1,000 companies highlights the significant growth in the number of organisations employing customer extranets to improve customer relationships. 38% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. now give customers online access to information and reports. A further 23% plan to implement extranets by the end of 2002. This supports the growing demand for organisations to compete on "value" criteria rather than pure price competition by providing customers with online information access. Of those organisations that have deployed extranets, 80% feel that their investment has already led to increased customer relationships: They give improved: customer satisfaction (55%), customer service (45%) and customer loyalty (40%) as the main benefits: The types of information most accessed by customers are: pricing (65%), stock details (55%), and invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. status (45%), enabling customer organisations to make better decisions relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc product selection, purchasing and payments as well as providing peripheral benefits such as case of interaction, flexibility and access to supporting information. Despite the growth in extranets however, the research also highlights that 31% do not intend to implement and extranet A Web site for customers rather than the general public. It can provide access to research, current inventories and internal databases, virtually any information that is private and not published for everyone. . www.businessobjects A query, reporting and analysis suite of tools from Business Objects that runs under all versions of Windows and various Unix clients. It is the leading decision support tool in the business intelligence market, providing access to a wide variety of databases, including Oracle, INFORMIX .com |
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