Benefit Informatics Partners With A.D.A.M. to Provide Employers With A Complete Suite of Health and Wellness Resources.

ATLANTA -- A.D.A.M.'s Health and Wellness Suite Promotes Smarter Health Decisions and Supports the Success of Consumer-Directed Healthcare Plans

A.D.A.M., Inc. (Nasdaq: ADAM), today announced that Tulsa, Okla.-based Benefit Informatics, Inc., a provider of products and services to assist employers in managing their health benefit plans, will license A.D.A.M.'s health and wellness suite of products. A.D.A.M.'s health and wellness suite empowers employees with the tools and health information needed to make more informed healthcare decisions. The terms of the deal were not disclosed.

A.D.A.M.'s health and wellness suite provides employees with information for every stage of care and features detailed health and wellness-related articles, in-depth care guides, health risk assessments and interactive wellness tools.

"With healthcare costs on the rise, employers need new and creative ways to help their employees better manage medical expenditures. By teaming with A.D.A.M. to better educate decision makers about their health, we can empower them to make smarter choices," said Ron Houghton, executive vice president of Benefit Informatics. "A.D.A.M. is a trusted source for consumer health information and its high-quality, visually appealing products are a perfect fit with our objectives. This comprehensive suite will give our employer customers the resources they need to influence the health decisions of more than one million members."

Benefit Informatics' customers, which include health plan administrators, brokers, consultants and employers, will make this information available to employees to promote more informed health choices about medical care and related costs. A.D.A.M.'s health and wellness suite will also help to support the implementation and use of consumer directed healthcare plans which require members to bear a greater responsibility for their healthcare decisions. According to American's Health Insurance Plans (AHIP), at least three million consumers receive health coverage through consumer directed healthcare plans with high deductibles, such as health savings accounts.

"We are pleased to provide our integrated health and wellness suite to Benefit Informatics," said Greg Juhn, A.D.A.M.'s senior vice president of product strategy. "As a leader in the industry, they recognize the important role that health education plays in today's consumer-driven healthcare environment, and look forward to being a part of their ongoing health content strategy."

About Benefit Informatics

Benefit Informatics Inc. enables the efficient planning, management and analysis of employee benefit plans through the delivery of proprietary applications and services to benefit providers through direct and indirect sales channels to plan providers, insurance companies and third party administrators. The company's products include Benefit Manager(SM), Benefit Analyzer(SM) and Benefit Planner(SM). Through its clients, Benefit Informatics currently serves more than 1,500 businesses, managing health benefits for more than 1,000,000 members. For additional information, please call [phone] or visit www.benefitinformatics.com.

About A.D.A.M.

For more than a decade, A.D.A.M.'s unique, visually engaging health content, decision support tools and educational products have been helping millions of people "get smart" about their health and wellness. With one of the largest consumer-oriented medical information libraries in the world, A.D.A.M. markets its solutions to leading healthcare and pharmaceutical organizations, government, employers, and educational institutions. These innovative products empower consumers with the information they need to effectively participate in consumer directed health plans, make positive changes in behavior and improve overall health. To learn more about A.D.A.M., visit www.adam.com or call 1-800-408-ADAM.