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Benckiser Launches PowerBall Tablets.


AMSTERDAM, The Netherlands--(BUSINESS WIRE)--April 27, 1999--

The Next Generation In Automatic Dishwashing Products

Benckiser N.V. (NYSE/ASE code BNV), a world leader in household cleaning products, based in Amsterdam, today announced the launch of Powerball(TM) Tablets, the next generation in Automatic Dishwashing products. The Powerball(TM) tab is the first in the world with a built-in ball containing sophisticated enzyme enzyme, biological catalyst. The term enzyme comes from zymosis, the Greek word for fermentation, a process accomplished by yeast cells and long known to the brewing industry, which occupied the attention of many 19th-century chemists.  technology. This ball allows the enzymes Enzymes
Organic substances (proteins) composed of amino acids that trigger and regulate chemical reactions in the body. There are over 700 identified human enzymes.

Mentioned in: Interactions, Nutritional Supplements
 to start working much earlier in the wash cycle and thus tackle problem stains This article is about the French commune. For the town in Surrey, England, see Staines. For other uses, see Stain (disambiguation).

Stains is a commune in the northern suburbs of Paris, France. It is located 11.6 km. (7.2 miles) from the center of Paris.
 that have previously been difficult to treat.

As a result, the PowerBall(TM) formulation formulation /for·mu·la·tion/ (for?mu-la´shun) the act or product of formulating.

American Law Institute Formulation
 achieves a breakthrough on cleaning the dried-on stains that are most frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 to consumers. This breakthrough has been proven by external test institute results and has been verified in consumer research. The Powerball(TM) technology is proprietary to Benckiser.

Initially this new technology is being launched under the Calgonit brand name in Germany and is expected to reach consumers in early June. It is anticipated that a roll out into other markets will follow during the rest of 1999.

Commenting on the new product, Bart Becht, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Benckiser N.V., said "Calgonit with the new PowerBall(TM) is a simple and unique concept that pre-soaks very difficult stains and gets the unique enzyme formulation to work much earlier in the wash. Subsequently the full cleaning power of the Double Action Tablet See digitizer tablet and tablet computer.

TABLET - A query language.

["Human Factor Comparison of a Procedural and a Non-procedural Query Language", C. Welty et al, ACM Trans Database Sys 6(4):626-649 (Dec 1981)].
 is unleashed. We believe this will clearly meet consumer needs in dealing with the most frustrating stains like egg. Benckiser has long been the innovation leader in Automatic Dishwashing products, introducing progressively Gels, Tablets, Double Action Tablets and Double Action Gels. Calgonit PowerBall(TM) Tabs represent another exciting breakthrough that we will be rolling out as consumer reaction has been extremely encouraging. It is another landmark in the developing success story of Calgonit and Finish."
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Business Wire
Geographic Code:4EUBL
Date:Apr 27, 1999
Words:305
Previous Article:Hathaway Reports Third Quarter Results.
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